Episode 60: The Wild Origin Story Behind Arizona’s Most Influential PR Firm

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Hey, Couply Fit fam, welcome back to another episode.

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We have an incredible couple here.

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They are a husband and wife powerhouse here in Arizona.

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We cannot wait to tell you more about them.

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So I'm so excited.

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I mean, when we are whenever we have guests, we can't wait one to introduce them, but also to bring the valuable insights that you both have.

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So without further introduction, we want to introduce Jennifer Kaplan, founder and CEO of Evolve PR in Marketing, Anthony Farinacci, COO of Evolve PR.

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And just there's so much that I want to dive into.

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But starting off, Jennifer, your background, we're going to start there.

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ASU Hall of Fame Inductee, Ghost Sun Devils.

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I know we got that in common here.

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Always, always.

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Most influential women in business, Phoenix Business Journal, 40 under 40.

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And then also building Arizona's largest PR firm and just how incredible that is.

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Being an Arizona native, a community builder, connector.

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And Anthony, no, come on now.

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I said this earlier, but my guy, I mean, we talk about retired FBI, supervisory special agent.

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There's a lot of people that have never talked to a special agent before.

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So I already got so many questions of what you can share, right?

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Very privileged.

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28 years of law enforcement, which we appreciate your service.

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Thank you.

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MBA from U of A.

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So we got Wildcats.

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We got to talk about that.

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Oh my God.

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Duel in the Desert's coming up.

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It's coming out.

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Yeah, we'll be there.

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Oh.

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And then also being able to make that pivot from being in service to now doing incredible things as COO.

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So we can't wait to talk to you both and just hear the journey of just two amazing folks coming together, being married, but also just growing business.

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So thank you so much for joining us.

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Thanks for having us, really.

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Thank you.

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Yes, likewise.

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So what we typically like to do is start off with where you grew up, how you were raised, kind of that origin story for you.

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So Jennifer, we'll start with you and then we'll go over to you, Anthony.

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Yeah, born and raised not too far from where we are sitting right now in uh central Phoenix, and uh went to ASU, studied communications with an emphasis in public relations.

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So it was always my path.

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Well, I don't want to forget in high school I got senior most talkative.

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Oh, so you know, this was kind of like the journey that I was uh led to be.

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I used the example of Tiger Woods, you know, you see this picture of him when he was three with a golf club, and you're like, yeah, maybe someday this kid will be something.

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And sure enough, and so for me, I was that kid at three that, you know, my mom even said I was born kind of in that PR mode.

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So it's not work, it's you know, it's something I love and my passion.

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So at 30, I started Evolve.

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Um, I'm sorry, at 30, I started a company with a business partner for five years doing PR.

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Um, sold my equity to her to go on my own 16 years ago.

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Took a year and kind of went low profile.

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Uh, we ended amicably and just wanted to respect, you know, her.

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And then 15 years ago started Evolve.

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So just hired our 28th person.

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Yep, 140 people, 140 clients.

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So incredible.

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Yeah, it's really fun.

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But yeah, so I've never left, and this is home for me, and I love it in Arizona.

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Yes.

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Incredible story.

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Thank you so much for sharing.

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Anthony, love to hear from you.

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Yeah, so I'm an Air Force brat per se.

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I was born in Tucson, Arizona at Davis Montin Air Force Base.

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My dad was a career Air Force guy.

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Uh born there, grew up on the West Side out in Glendale.

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Uh, went to high school on the West Side.

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Yeah, I'm I'm from the West Side.

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Uh, grew up in Glendale, went to college on a baseball scholarship, went to uh Glendale community, went to Grand Canyon, where I graduated from, got a degree in finance.

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Um, but at that time, uh cops was a big show.

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So I used to watch that.

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I I really liked baseball.

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And I thought, hey, I could make a career being a police officer.

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So I actually started testing for police departments.

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Well, that was my that was my first choice, but uh I ended up being in law enforcement.

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I did that for five years down in Tucson, Arizona as a Pima County uh sheriff.

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Uh then I met a couple of FBI agents.

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They said, hey, why don't you uh test for the FBI?

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And I tested, and 10 months later I was at the FBI Academy where I was there for 23 and a half years.

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I ended up retiring out of FBI headquarters in Washington, D.C.

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uh as a supervisory special agent uh with the FBI.

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Loved the career, thought it was great.

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Um, and it was just a really a good career, uh honest career.

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So yeah, still as another athlete, so I just because you mentioned the baseball aspect.

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Tell us a little bit about just you know, a little bit about your baseball game, and we got to just you know hear a little highlight.

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Yeah, so so I I'm still waiting for the call to get drafted.

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I'm still waiting for this call.

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You and me both it never it never came.

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Yeah, so uh I played all four years.

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I was I was a solid college baseball player, uh, never got drafted.

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Tell them who you did play with and for.

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So so thank you, John.

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After after baseball ended, uh my dad, my whole life.

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I saw my dad growing up, he played for the Air Force softball team, men's fast pitch softball.

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Still plays at 84.

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And so and and so I I basically grew up with my dad playing men's fast pitch softball.

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So I would go to all his games and everything.

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And then post-college, didn't get the draft.

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Uh, my dad drafted me to play for his softball team.

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And and so I started playing at the lower levels.

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I got good enough to get to the open level.

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Uh, as a result of that, I got uh invited to the uh U.S.

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Olympic Training Center in Chula Vista uh to try out for the men's fast pitch softball team.

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Wow, where I ended up making the team and we went to the Pan American Games.

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Oh my gosh! I played on that team for probably five years, and we ended up, you know, I we I went I won a silver medal at the Pan American Games in in Winnipeg, Canada.

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I traveled the world playing men's fast pitch softball for team USA, supported by my FBI career.

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They gave me time off to go do this to represent the USA.

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So I was I was uh a pretty good athlete back in the day, and uh yeah, as a result of playing baseball, I ended up getting to play for team USA.

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That's great.

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Yeah, I can't believe you not gonna say that.

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I just want you to know moving.

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I'm doing that.

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It's gonna be the lead.

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You are that's PR.

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You've got to lead with that.

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That should have been that that should have been on my that should have been in my intro.

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Incredible, right?

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Incredible, incredible, not the U of A masters.

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We'll leave that down at the time.

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Yeah, we'll leave that, we'll leave that.

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The Wildcat part.

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We'll leave the wild, we'll we'll bring the USA part up, the wildcat part slightly down just for us.

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Exactly.

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Wow.

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That's incredible.

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Wow.

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It was good, it was a good time.

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Absolutely.

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Wow.

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Question for you.

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Just when it comes to making the pivot.

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So former athlete playing linebacker, I had an injury that uh shortened my career from being able to go pro in football.

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But how did you see the work that you put in as an athlete translate to your pivoting your career into law enforcement?

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Like, how did because there might be someone listening right now, I know what did they say?

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70 to 80 percent of high school uh athletes, all sports, the last time they'll play is in high school.

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So as you people are thinking about what's next, what's gonna be my next chapter, just any insider feedback on that?

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Yeah, I think what I really what drew me to law enforcement was the camaraderie.

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Um, and I felt like it was doing something great for the community.

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Um, you know, playing baseball, you're on a team, you're you're playing with nine other guys, you know, you know your entire team, but you're getting that camaraderie.

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And so when I moved into law enforcement, I really felt that same feeling getting getting into the law enforcement, either sheriff's department where I was at or the FBI, um, just really feeling that camaraderie with the rest of the team and doing good for the community.

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And you know, I it was it it even translated further when I got on the SWAT team for FBI Phoenix, or excuse me, FBI El Paso.

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I was on the SWAT team there.

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And that was just another tighter knit of uh of people uh to be part of, and so that was just something I really enjoyed, and and I really enjoyed that career.

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And I think being an athlete helped me get into law enforcement, helped me understand how to work amongst a team, how to also lead other people that are of the same level that I was at.

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And it was just it was just something I thought was really uh you know a good thing in my life.

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So yeah.

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I love that.

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Yeah, thank you.

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Thank you so much.

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That's fantastic.

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So now I'm sure our audience is gonna want to know how did you guys meet?

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Oh, yeah, when did you all meet, and then kind of give us your love story.

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All right.

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It's like who's gonna go first?

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So I'll give you my version of it.

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There's always two versions.

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We do have two versions of the biggest.

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We have two story, but just two different versions.

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So basically, we met online, we met on Bumble.

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Um, I was living in Washington, D.C.

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So I was living in Washington, D.C.

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I was I was single, I was obviously older in life uh when we met.

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And basically, I came into town for my nephew's wedding, and I was on the app, and the app basically, you know, put you in in your same location as as where you're at.

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So um I swiped on Jen, and then she swiped on me, and then she reached out to me because on Bumble, they have to reach out to you.

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I love it.

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Yeah, so we had a lot of banter because she was from ASU, I was U of A guy, Grand Kitty guy.

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And so we had a lot of banter on that.

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And basically, from that day, I I would say that we basically stayed in contact every day for the for the next six years.

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Wow.

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Here we are six years later.

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September was so truly, it was it was it was I was at my nephew's wedding and and we were uh chatting uh on the on the app.

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So yeah.

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Yeah, well, my I'll I'll pick up from there.

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Okay.

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She's like my own.

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She's gonna give you more detail.

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So uh he wasn't living here, yeah, and here I wanted to meet someone that lived here.

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And um we we went a little bit back and forth.

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He would come back into town to see his mom and his family that's here, and I would go visit him in DC.

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And then COVID happened.

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And so about six months after we started dating, and everybody went home, like the immediate thing.

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So here I'm dating this person for about six months, and the FBI sent everybody home as well.

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So he said, Well, since I've got this girlfriend now that I'm dating, and my mom and Anthony has a daughter that's 25 um now, and can I just spring?

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But I was getting ready to retire too.

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So that was the other caveat on that.

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I at that time, that was in November, December of 19 or 20 years.

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Then we met this COVID was 20.

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20, and then I was getting ready to retire.

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I knew I was eligible to retire, I wanted to retire, and so that was another uh catalyst.

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So he said, Can I work from home and be where the people are that I want to be with?

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So he loaded up a car, drove because there was no flights.

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He couldn't flight.

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He was there we couldn't the highway was empty, it was me and truckers.

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Oh wow.

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So he drove here and uh then we went back to his retirement, and um, on an immediate, he his mom has a separate casita.

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So he didn't know what he I mean, this all happened so quickly.

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So he's in the casita, and um, everything's fine.

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We're dating, life is great.

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We go back to DC for his retirement, which unfortunately was a little modified because of COVID, but it was still a great celebration.

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We had six people at my retirement, right?

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We had more than that.

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I'd have nine.

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You need to have another one.

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Yeah, I think so.

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Another retirement.

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Remember, we had to be you had to be spaced six feet apart.

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That's true.

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Yeah.

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So it was it was it was because you don't want a super spreader, right?

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It was crazy too.

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Yeah.

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Oh, yeah, and it was scary.

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Like nobody hearing anything.

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Yeah.

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So we fly back to DC and we get home, and his mom says to him, You have to quarantine for 14 days.

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You can't stay here.

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That's right.

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I'm like, well, where are you where are you gonna go?

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So he never left.

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Literally, uh, he we came back from that trip and his mom, you know, respect to her health.

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Yes.

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Uh, so he came to my place, and then yeah.

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So at that time, obviously COVID makes you or breaks you, right?

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As a couple.

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And so I think it really it it uh we bonded and learned a lot about each other in a quick amount of time.

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In a short amount of time.

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So yeah, it was it was it was it was basically we went all in pretty quick and had to go all in, and uh I think it really worked out.

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Yeah, so the other little piece to that though, that retirement trip, and um then we came back that Monday along the way of us dating, as he knew he was gonna retire from the FBI, a lot of his peers um looked to doing cyber security.

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And so he was looking to go into that and been doing interviews and and pursuing.

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However, I was like, Well, we're really growing at Evolve.

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What do you think about you know bringing your skills to Evolve?

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Right.

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And we thought, and at this point, all that moving in, COVID, all that we were only dating six to eight months at that time.

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Yeah.

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And we're like, what's the worst that can happen?

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You have a great resume.

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I have my business.

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If it doesn't work out, we'll go our separate ways.

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We'll go our separate ways.

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So that weekend we came home that his mom said you need a quarantine.

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That Monday, he started at Evolve as the COO.

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I think it was actually a Tuesday.

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Because I thought it was the 4th of July weekend.

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Oh my god.

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So I retired on a Friday.

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Okay, and then we we stayed back east for a minute.

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Yeah, and then basically I went to work.

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I I had a weekend off, and then I went to work at Evolve as the COO.

00:13:35.759 --> 00:13:35.919
Yeah.

00:13:36.240 --> 00:13:47.200
So we really went from zero to 60, and what what resonated when you said that make it made us or broke broke us, I think we talk a lot about the maturity of where we're at in our life.

00:13:47.360 --> 00:13:58.720
If this was when we were 30 or 40 and we were even 40, you know, forced to work together, because that's a dynamic you have to navigate carefully as it is.

00:13:59.360 --> 00:14:01.519
Um, we're living together, we're new to each other.

00:14:01.600 --> 00:14:04.240
We didn't talk like, oh, I grew up with him, or we've been dating forever.

00:14:04.879 --> 00:14:10.639
No, we were new to dating, new to living together, and new to working together in less than a year.

00:14:10.879 --> 00:14:11.360
Wow.

00:14:11.600 --> 00:14:17.039
And and navigating COVID, yeah, you know, with family and health and all of that.

00:14:17.440 --> 00:14:19.039
That was a big scary unknown.

00:14:19.200 --> 00:14:19.440
Yeah.

00:14:19.600 --> 00:14:22.000
So yeah, it was a lot within the first year.

00:14:22.320 --> 00:14:27.840
Yeah, and I I think a lot of that was possible because of at least for my for myself from because of my age.

00:14:27.919 --> 00:14:30.559
Like uh at that time I was 51 years old.

00:14:30.720 --> 00:14:30.960
Okay.

00:14:31.120 --> 00:14:35.039
And so like I felt like I'd put in the work at to get to 51.

00:14:35.120 --> 00:14:39.279
I I've I did my own uh self-damage per se.

00:14:39.519 --> 00:14:44.799
The school of hard knocks, my that so I'd learned a lot at the time when I got to 51.

00:14:44.879 --> 00:14:50.799
So when I met Jen, I really did feel like I was the right person to be the right man for the right woman when she showed up.

00:14:50.879 --> 00:15:02.000
And so um, I I really feel like that that is to me where why we succeeded and have succeeded was because I felt like I'd put in the work and I was ready to be good to somebody uh when I met them.

00:15:02.080 --> 00:15:03.279
So that's good.

00:15:04.480 --> 00:15:04.960
We're gonna love that.

00:15:05.200 --> 00:15:07.200
And that goes right into one of the questions I was gonna ask.

00:15:07.279 --> 00:15:13.200
We kind of mentioned the zero to 60, which is great for people to hear because sometimes people are like, no, don't go zero to sixty, take it slow.

00:15:13.519 --> 00:15:13.840
Take it slow.

00:15:14.000 --> 00:15:14.720
But when you know, you know.

00:15:15.360 --> 00:15:26.879
What piece of advice would each of you give to someone that is maybe thinking about, hey, I'm in that early phase where maybe someone's just moving in or we're navigating things right now.

00:15:26.960 --> 00:15:33.120
Sometimes a circumstance like a change in career or someone moved is kind of like bringing us together even more.

00:15:33.200 --> 00:15:41.200
What were some of those things maybe that it's like I wish I would have known this that for you know, that first week you were moving in or that first year that we were working together?

00:15:41.440 --> 00:15:52.080
Yeah, I I think for me, I think it's I really did put in the work for me and and learned who I was and really what I wanted and how to be a good man to the person that I met.

00:15:52.240 --> 00:15:55.919
Like I really felt like that was something that I was striving for.

00:15:56.080 --> 00:16:00.720
And then so when I met Jen, it was easy to to to you know to give that to her.

00:16:00.799 --> 00:16:12.399
But so that's what I would say to somebody who is, you know, in the dating in the dating world is really gotta you gotta be ready for the person, you gotta be the right person for when the right person shows up, you can be the right person to them.

00:16:12.480 --> 00:16:22.159
And so um that that's one of the pieces of advice that I'd give somebody is work on yourself, be the best that you can be, so that when somebody shows up, you're ready.

00:16:22.480 --> 00:16:24.000
Love that for me, it's a little different.

00:16:24.159 --> 00:16:28.320
I can't say it that eloquent eloquently, I wasn't as prepared.

00:16:28.480 --> 00:16:44.080
Okay, um, while I knew that I wanted the person and the relationship until I was in the situation moving in, working together where I had to make adjustments to who I am and the person I'm interacting with.

00:16:44.399 --> 00:16:47.200
Um, and I still feel like I'm learning every day.

00:16:47.440 --> 00:16:47.759
Sure.

00:16:47.919 --> 00:17:02.080
Um, but that initial aspect, what your question for me, it's you know, listening, recognizing, compromising, you know, things that maybe you could do before and it'd be okay.

00:17:02.559 --> 00:17:11.359
Maybe you can't do like I don't know, whether that's dinner or just kind of thinking about myself because I was single for 20 years.

00:17:11.920 --> 00:17:16.720
Dated people but never lived with anyone or anything since 30, 29, 30.

00:17:16.960 --> 00:17:19.279
And so met him at late 40s.

00:17:19.519 --> 00:17:23.519
So that's a long period of time to get in your routine and do you.

00:17:24.480 --> 00:17:42.880
And so uh, while I knew I wanted to be the best girlfriend and then wife and you know, have this successful relationship, I had to learn, you know, things about myself to Yeah, and we and obviously we've had growing pains along the way with it with understanding both of ourselves because I was in the same boat as her.

00:17:42.960 --> 00:17:46.559
Is basically I was living my life and I was doing me.

00:17:47.200 --> 00:17:55.359
So when I met her, you know, I had to modify that to to become uh like I said, I was already that guy, but just really to to blend it with somebody else.

00:17:55.519 --> 00:17:55.680
Absolutely.

00:17:56.079 --> 00:18:07.200
So when you're when you're thrown in, you're spending so much time together, whether it's at work, whether it's at the house, whether it's doing everything together, you really find out what somebody's mad out of.

00:18:07.279 --> 00:18:11.839
And so um that's that's kind of where I would give that advice is really know who you are.

00:18:12.400 --> 00:18:22.400
And I think that's so key too, because I think we see it so often, and I think that it's been it's almost been viral a little bit too, where people are talking about all the things on their checklist of what they're looking for in a partner.

00:18:22.880 --> 00:18:27.279
But when you say be prepared, right, or be ready, are you bringing those things to the table?

00:18:27.359 --> 00:18:39.039
And one of the things I love that you both are saying we're talking about two very high achievers whether we're talking about career before evolve or we're talking about your growth even um successfully exiting a business prior.

00:18:39.200 --> 00:18:48.559
So it's like, hey, there's a foundation of success that's already here, but then now we do have to make some compromises to uh kind of create our new normal, right?

00:18:48.640 --> 00:18:50.400
With our new foundation and be married.

00:18:50.559 --> 00:19:02.799
What is an example of a compromise that if you're comfortable sharing, just a compromise that you know you were like, oh, this is different than pre-married to now being married that I had to maybe compromise on, whether it's personal or business, because you worked together.

00:19:02.960 --> 00:19:03.759
Or business, yeah, because you worked in the business.

00:19:03.839 --> 00:19:04.400
It could be either way.

00:19:04.640 --> 00:19:06.480
Well, on an immediate, I would say my routine.

00:19:06.720 --> 00:19:09.119
I was I'm a very regimented person.

00:19:09.359 --> 00:19:15.119
Yes, and so I've had to, and it took a couple years where I was like, okay, I don't need to eat there.

00:19:15.279 --> 00:19:16.319
I don't need to eat this.

00:19:16.480 --> 00:19:16.720
Okay.

00:19:16.880 --> 00:19:18.000
I don't need to, you know.

00:19:18.480 --> 00:19:21.519
I would say some of our bigger issues were where we're gonna go eat.

00:19:21.680 --> 00:19:26.799
Oh, like we couldn't, we couldn't, we couldn't come up with a place that was good for both.

00:19:26.960 --> 00:19:29.680
And I always said, why are we always doing bifurcated dinners?

00:19:29.839 --> 00:19:30.000
Why?

00:19:30.079 --> 00:19:31.039
Why is it bifurcated?

00:19:31.279 --> 00:19:38.160
I mean, we wouldn't like be sitting in a restaurant independently, but it was just like, well, we'll go there, you'll eat that, and then we'll go here and I'll eat that.

00:19:38.240 --> 00:19:38.400
Okay.

00:19:38.720 --> 00:19:40.480
She's gluten-free, so I know I know what you're talking about.

00:19:41.200 --> 00:19:42.480
Sometimes it's it's not even an option.

00:19:42.720 --> 00:19:44.319
It's like, well, you literally can't eat here.

00:19:44.400 --> 00:19:44.640
Yeah.

00:19:44.880 --> 00:19:45.680
Well, I know what you mean.

00:19:45.920 --> 00:19:49.599
So I think I would say my routine, I haven't given up my workouts.

00:19:49.839 --> 00:19:52.799
Um, and I think he understands that that's like super important to me.

00:19:53.279 --> 00:19:53.759
Yoga?

00:19:54.000 --> 00:19:54.400
Yoga.

00:19:54.559 --> 00:19:54.640
Yeah.

00:19:55.039 --> 00:19:55.759
What time?

00:19:56.160 --> 00:19:57.759
Um 4 44 a.m.

00:19:58.400 --> 00:20:02.559
You did say that when I get up, no matter what the night before is, no matter how late.

00:20:03.039 --> 00:20:04.400
Every day or how many days a week?

00:20:04.720 --> 00:20:05.279
Six days.

00:20:05.359 --> 00:20:09.759
I'll I'll take one day off, which I love that is only in the last like year or so.

00:20:10.000 --> 00:20:10.319
Okay.

00:20:10.480 --> 00:20:13.200
Um, I used to do seven days, but now I'll take Mondays off.

00:20:13.440 --> 00:20:15.759
Anthony, how many, how many of those yoga classes have you attended?

00:20:16.000 --> 00:20:17.759
So, yeah, I I was going.

00:20:18.160 --> 00:20:19.440
Right now, I listen to my body.

00:20:20.559 --> 00:20:22.960
As the yoga instructor says, you gotta listen to your body.

00:20:23.599 --> 00:20:25.519
And my body's been telling me get more boots.

00:20:27.200 --> 00:20:30.480
So you know, and I think we talked about this the other day.

00:20:30.559 --> 00:20:32.559
Like, I don't love it.

00:20:32.880 --> 00:20:35.359
So it's easy to find an excuse to not go, right?

00:20:35.599 --> 00:20:40.079
So right now I'm taking a little break, but I I plan on getting back maybe 2026.

00:20:40.559 --> 00:20:40.880
Okay.

00:20:41.200 --> 00:20:42.720
So what do you enjoy doing?

00:20:43.119 --> 00:20:43.759
Like resting.

00:20:44.400 --> 00:20:44.799
Like relaxing.

00:20:45.119 --> 00:20:46.000
Resting when she goes to the room.

00:20:46.319 --> 00:20:47.519
But it's a retirement too, right?

00:20:47.599 --> 00:20:48.960
That like a little bit of that mindset level.

00:20:49.279 --> 00:20:52.559
So when she goes to yoga, I enjoy that time that I'm by myself.

00:20:52.880 --> 00:20:53.039
Sure.

00:20:53.599 --> 00:20:56.319
I watch TV, I just relax, I drink coffee.

00:20:57.119 --> 00:21:00.559
Yeah, it's um and I hopefully sleep potentially if you if you know what to sleep.

00:21:00.799 --> 00:21:03.119
I think as I'm getting older, my body's waking me up.

00:21:03.279 --> 00:21:04.960
So when she gets up, I kind of stay up.

00:21:05.039 --> 00:21:10.000
I mean, every once in a while, like I think this morning I actually slept like 620, 630, which is rare.

00:21:10.319 --> 00:21:18.720
Because I wake up with her, I say goodbye, or you know, open eyes, and then I literally went back to sleep today at about 6:30 um, which I think my body needed it.

00:21:18.799 --> 00:21:20.000
But yeah, yeah.

00:21:20.160 --> 00:21:20.480
Yeah.

00:21:20.640 --> 00:21:26.799
But yeah, I think you know, there and there's of course other adjustments, but for me, the big glaring thing was the routine.

00:21:26.960 --> 00:21:28.319
That's that was hard for me.

00:21:28.640 --> 00:21:38.000
Yeah, I think for me, I think for me, like it's really I there's things to get in a a a a tiff about, and I I I choose not to.

00:21:38.079 --> 00:21:45.599
I choose, I I I think that what I try to do is like just let things go, things that I think would have bothered me 20 years ago.

00:21:46.000 --> 00:21:46.240
Interesting.

00:21:46.480 --> 00:21:47.680
Um I think now are you?

00:21:48.000 --> 00:21:48.400
Yeah, I think that's a good idea.

00:21:48.640 --> 00:21:53.920
I feel like we're in a good place like now, as we've gone, like things get better and better.

00:21:54.240 --> 00:22:03.519
Yeah, we get some we get dust-ups, but it's it's um, you know, like I think that they're getting less, and it's just understanding and understanding like what drives her.

00:22:03.599 --> 00:22:12.319
Like, I that's something that I I really have started to really pay attention to, like who she is as a person and how she thinks is not the same as me.

00:22:12.400 --> 00:22:20.240
And so I've got to work on myself and work on understanding her and being able to speak to her the way that she communicates.

00:22:20.960 --> 00:22:24.240
We have a business coach that's helped us in business.

00:22:24.400 --> 00:22:25.839
Yes, I was just out expressing.

00:22:26.079 --> 00:22:27.359
It applies outside, of course.

00:22:27.839 --> 00:22:28.960
So that's kind of helped us.

00:22:29.359 --> 00:22:35.279
So I so I no, I was just gonna say I appreciate you sharing on the business coach side because that's another layer.

00:22:35.680 --> 00:22:44.880
And I was just gonna ask, kind of like beyond the compromise from a relationship standpoint, what advice do you have for someone that's thinking about getting into business or working with their spouse?

00:22:45.039 --> 00:22:45.279
Yeah.

00:22:45.519 --> 00:22:47.279
Well, our dynamic was a little different.

00:22:47.359 --> 00:22:49.279
I know we keep talking about like our careers.

00:22:49.599 --> 00:22:58.640
Yeah, Evolve was, you know, or I even before Evolve when I had a firm for five years, so I had been doing, we didn't like start it together.

00:22:59.119 --> 00:22:59.279
Right.

00:22:59.680 --> 00:23:10.880
So there was that like component, and it wasn't because PR is this not niche like a doctor or lawyer, but you know, it is a niche, so it's not like he can come in and be like, I'm doing PR now.

00:23:11.039 --> 00:23:11.200
Right.

00:23:11.759 --> 00:23:23.359
So there were some nuances that did make it a little bit like, you know, you even said this earlier, you know, where it was kind of Jen's business, yeah, you know, coming in.

00:23:23.519 --> 00:23:24.960
I mean, we're married in our business.

00:23:25.519 --> 00:23:25.680
Sure.

00:23:25.920 --> 00:23:29.359
But it wasn't like, let's start, you know, a table of conversation.

00:23:29.839 --> 00:23:35.759
We started a couple of things like ideas together to there was a little bit of that.

00:23:36.000 --> 00:23:36.319
Sure.

00:23:36.559 --> 00:23:50.799
And then um, not to speak for you, but then it was me allowing the lane that he was coming in to handle because we did have someone that was in that role very dumbed down before, though.

00:23:51.200 --> 00:23:51.440
Gotcha.

00:23:51.759 --> 00:23:59.599
And we have vendors that do the accounting and the HR and the computers, but I really allowed him to kind of take it on more and more.

00:23:59.920 --> 00:24:07.039
Yeah, I think I think my time as an athlete and being on teams and understanding the team dynamic and understanding that there's a captain.

00:24:07.440 --> 00:24:08.799
She's the captain of Evolve.

00:24:08.960 --> 00:24:11.839
And so my role is a supporting role to Jen.

00:24:11.920 --> 00:24:14.799
And and I always tell her people, I'm her chief of staff.

00:24:14.960 --> 00:24:16.640
I give her my best counsel.

00:24:16.799 --> 00:24:22.000
Um, when if there's a decision that can be made at Evolve, I give her my counsel, but ultimately she makes the decision.

00:24:22.079 --> 00:24:24.319
And and I recognize that's my role at Evolve.

00:24:24.559 --> 00:24:32.880
Um, I I try I try to I say this all the time that I'm there to support the other 27 people at the office to make it a better company uh tomorrow than it was today.

00:24:32.960 --> 00:24:36.480
And that's truly like I I look at it that way, understanding my role.

00:24:36.640 --> 00:24:39.920
And I think that's why it has been an easier transition for me.

00:24:40.079 --> 00:24:42.240
Plus, I got to put my education to use, right?

00:24:42.319 --> 00:24:50.079
I got a degree in finance, I got an MBA, and now I'm actually putting that to use in terms of helping run the company.

00:24:50.319 --> 00:24:53.920
For my entire career, I was a cop and I was an FBI agent.

00:24:54.000 --> 00:25:08.480
And yes, I did use my degrees a little, yeah, but for the most part, now helping run the company, make decisions, understanding a PL, understanding how the books work, is and all that was because of my education, but now I'm putting it to use at Evolve.

00:25:08.559 --> 00:25:12.960
So um, and one other thing I want to say is like I'm an outsider to Evolve.

00:25:13.119 --> 00:25:14.799
Everybody there is a publicist, right?

00:25:14.960 --> 00:25:17.680
The management team was already in place when I got there.

00:25:17.839 --> 00:25:18.880
So I was an outsider.

00:25:18.960 --> 00:25:30.960
I was bringing new ideas that I brought from the FBI and my experience at the FBI, and it was, you know, it was like I think it was received, but it was always like, well, we don't, we haven't done it this way.

00:25:31.039 --> 00:25:34.799
And I'm well, like, you know, I think it's maybe a time for us to evolve to evolve.

00:25:35.920 --> 00:25:40.240
And I so when I got there five years ago, we had 13 people.

00:25:40.400 --> 00:25:43.759
I looked at, I looked at our first payroll, we had 13 people on the books.

00:25:44.079 --> 00:25:45.039
We now have 28.

00:25:45.279 --> 00:25:45.680
Incredible.

00:25:45.920 --> 00:25:54.720
Yeah, so it's it's really it's really grown, it's evolved, and and a lot of our systems, a lot of the way we do business is different than we were doing before.

00:25:54.799 --> 00:26:01.519
We're still doing PR, but now we get a systems in place to help us be a better company to serve our clients and for our team.

00:26:01.839 --> 00:26:02.880
So I don't sleep.

00:26:03.119 --> 00:26:04.079
That's why I do yoga.

00:26:04.640 --> 00:26:06.000
I was gonna say the early yoga.

00:26:06.319 --> 00:26:06.720
Exactly.

00:26:06.880 --> 00:26:20.720
So now working together, what is what are some of the positives of working together, or just some of the things that you all enjoy that maybe, you know, was maybe a pain point in the beginning, but now you've learned to kind of you either accept it or just enjoy the process a little bit more.

00:26:21.039 --> 00:26:22.400
So let me let me answer that one.

00:26:22.480 --> 00:26:25.920
Because so when I first met Jen, yeah, we went to a hockey game.

00:26:26.000 --> 00:26:28.319
It was me, Jen, and my my daughter.

00:26:28.559 --> 00:26:33.680
And the entire way, yeah, the entire way to the game, she was on the phone doing business.

00:26:33.759 --> 00:26:36.480
I'm like thinking to myself, this is yeah, this is this.

00:26:36.640 --> 00:26:40.319
So now I understand that that is just how it works.

00:26:40.480 --> 00:26:42.880
That's that's what is she's you know, that's what she does.

00:26:42.960 --> 00:26:46.480
Is on the way here, she was on a phone call uh doing business.

00:26:46.559 --> 00:26:47.680
And it never stops.

00:26:47.920 --> 00:26:53.599
Yeah, and so I'm super proud of who she is as a CEO and as a person.

00:26:53.920 --> 00:26:59.599
Um, she gets a lot of accolades, she's she's she's done really well, the team's done really well, and she gets a lot of accolades.

00:26:59.680 --> 00:27:00.559
I'm super proud of that.

00:27:00.640 --> 00:27:09.599
And so when I see her, you know, on podcasts, when I see her on stage, I think to myself, I'm really proud of who she is as a woman and who she is as a business person.

00:27:09.680 --> 00:27:11.599
So yes, I love that.

00:27:11.759 --> 00:27:12.799
Great answer.

00:27:13.039 --> 00:27:16.319
For me, working in the office, I just like knowing he's there.

00:27:16.640 --> 00:27:22.400
It's kind of fun, you know, to be in the same space because we met later in life.

00:27:22.480 --> 00:27:22.640
Yeah.

00:27:22.880 --> 00:27:24.640
So we renew our vows every year.

00:27:25.200 --> 00:27:26.960
So we say we're newlyweds each year.

00:27:27.359 --> 00:27:28.640
People are like, oh, you just got married.

00:27:28.720 --> 00:27:30.720
I'm like, four years ago.

00:27:32.240 --> 00:27:34.079
People ask us, why do you guys renew your vow?

00:27:34.160 --> 00:27:38.720
I go, well, listen, we don't want to forget what we said last year, and that way we know what what the next year is gonna be.

00:27:38.799 --> 00:27:40.960
We gotta we gotta know, like it's like a game plan, right?

00:27:41.200 --> 00:27:43.599
Like so, yeah, we say our vows, and that's good for the next year.

00:27:43.839 --> 00:27:46.000
It's a really intimate, special thing.

00:27:46.480 --> 00:27:50.480
And we do say our vows, and we do have an officiant, we have a photographer, we get flowers.

00:27:50.720 --> 00:27:51.920
It's just he and I.

00:27:52.160 --> 00:27:54.000
And it's like a really special thing.

00:27:54.240 --> 00:27:54.400
Yeah.

00:27:54.640 --> 00:28:03.839
So for me, just being in his presence, you know, when he was coming to yoga, it was working, working out, doing everything together.

00:28:04.079 --> 00:28:06.960
Like I so it's really nice for me to have him there.

00:28:07.039 --> 00:28:20.240
And so I've had to get, I don't know if you remember at the very beginning, it was like you'd come in my office and I'd be like, and I just because I know that he's there, but now it's more like hi, like look up and get more of the you know.

00:28:20.319 --> 00:28:20.480
Yeah.

00:28:20.799 --> 00:28:30.799
And now we just moved into a new suite, and he and I we expanded as our third suite at this building, and now he and I are in the same suite.

00:28:30.960 --> 00:28:34.799
It was always like another, not another building, but kind of another building.

00:28:34.960 --> 00:28:35.200
Yeah.

00:28:35.359 --> 00:28:39.200
But now we're in the same so now I hear a lot of how is that?

00:28:40.000 --> 00:28:41.920
You're up, Anthony.

00:28:42.079 --> 00:28:42.640
That's so funny.

00:28:42.880 --> 00:28:44.559
Because I couldn't do that before we were in totally separate.

00:28:44.880 --> 00:28:46.240
Yes, now I can call you.

00:28:46.319 --> 00:28:46.640
Hello.

00:28:47.039 --> 00:28:47.359
Yeah.

00:28:47.599 --> 00:28:48.799
That's that's exciting.

00:28:49.039 --> 00:28:50.079
Yes, I love that.

00:28:50.160 --> 00:29:02.960
That's and I think that's gonna be such a blessing for for for so many people too, because I know there's a lot of times where there may be a pre-existing business, there may be a consolidation, there may be a transition or pivot, like you said, a retirement, right?

00:29:03.039 --> 00:29:05.920
Or making a change, and it's like, okay, I got this skill set.

00:29:06.240 --> 00:29:12.079
You want to have, I always hear they say you want to have you want to do business with people that you know, that you like, and that you trust.

00:29:12.799 --> 00:29:17.119
So what better than having someone that you know, like, trust, and that you want to spend time around?

00:29:17.440 --> 00:29:23.359
Um, I I think it just makes such a big difference when uh you want the work to be enjoyable, it makes it easier to go further.

00:29:23.519 --> 00:29:26.720
I mean, it can more than double the team, which is incredible.

00:29:27.200 --> 00:29:29.119
So I I wanna I wanted to ask too.

00:29:29.519 --> 00:29:32.400
We we hear I mean a huge firm, you guys are crushing it.

00:29:32.720 --> 00:29:40.000
Tell us a little bit about just the great work that you get a chance to do as far as some of the maybe the clients or the projects that you're really excited about that you all are working on.

00:29:40.720 --> 00:29:49.839
Well, I feel like there's so many because we uh support a diverse client base of the corporate, nonprofit, retail restaurants, legal, medical.

00:29:50.640 --> 00:29:55.839
So of course the nonprofits when we hear the stories um and know the impact.

00:29:56.079 --> 00:29:59.359
And that's not just cliche to say it it's so true.

00:29:59.519 --> 00:30:06.480
Um Whether that's telling the story to inspire someone else, or they get volunteers out of it, or donations.

00:30:06.720 --> 00:30:08.799
So I would say nonprofits the most.

00:30:09.039 --> 00:30:10.799
The second would be small businesses.

00:30:11.200 --> 00:30:28.480
While that's not necessarily a sweet spot for us all the time, but people that are launching and having grand openings, and there's a line out the door, or the inquiries they get or the sales they have, that's also really impactful and it motivates our team.

00:30:28.559 --> 00:30:34.559
They're like, oh my gosh, all this stuff that I did for this client like really is translating.

00:30:34.880 --> 00:30:38.400
So that's something that you know makes us feel good.

00:30:38.640 --> 00:30:41.759
Um you know, other like Waymo is a really fun one.

00:30:41.839 --> 00:30:45.039
We've been with them for I think almost 11 years.

00:30:45.279 --> 00:30:45.519
Yes.

00:30:45.759 --> 00:30:47.359
Um, Google self-driving car.

00:30:47.680 --> 00:30:49.200
Actually, I think we worked with you guys on Waymo.

00:30:49.519 --> 00:30:51.599
Did you have Larry Fitzgerald's uh part of it?

00:30:52.880 --> 00:30:53.759
Chandler High School, yeah.

00:30:54.960 --> 00:30:55.599
We were there at that event.

00:30:56.160 --> 00:30:57.519
Yeah, yeah, yeah.

00:30:57.759 --> 00:30:58.160
Full circle.

00:30:58.400 --> 00:31:07.359
So yeah, so Larry, even um, I don't remember who what governor, but like having the governor in the car as the first, you know, governor at the time.

00:31:07.839 --> 00:31:09.200
I do remember that article that came out.

00:31:09.519 --> 00:31:14.480
Um there was a cut, you know, there's these, and just right now, today, yeah, is the freeway.

00:31:14.559 --> 00:31:15.759
We're launching the freeway.

00:31:15.920 --> 00:31:37.839
Oh, and so it's so those aren't the feel-good like a nonprofit or a small business, but they're milestones and they're, you know, this big buzz in the community or Phoenix Children's, or you know, just these bigger stories um that are more high profile are really fun too to see it and be a part of it.

00:31:38.160 --> 00:31:41.039
Um, so yeah, those are those are some fun ones.

00:31:41.279 --> 00:31:42.880
Um, but they're all like my favorites.

00:31:43.119 --> 00:31:59.839
You know, I I think one of the things that that I've seen and I've witnessed this and the impact of the work that Evolve does is there was a restaurant owner who invited us to come to his his restaurant, and he sat down and took time to sit with us and really just said, Jen, thank you for all that you've done.

00:32:00.000 --> 00:32:07.839
All that that is that the company, the restaurant has achieved is is really a result of her helping uh do the PR for this company.

00:32:07.920 --> 00:32:16.000
And he was he was genuinely a very nice man and was so appreciative of what she what she and the company had had did for them.

00:32:16.079 --> 00:32:17.680
And we can shout out.

00:32:17.920 --> 00:32:18.319
I remember that.00:32:18.400 --> 00:32:18.720


Yeah, go ahead.00:32:19.680 --> 00:32:23.440


Madrigal from Casino Madrigal, it's a Mexican restaurant in South Phoenix.00:32:23.680 --> 00:32:29.759


Okay, such a such a good man, yeah, authentic family, like just a great, great person.00:32:29.839 --> 00:32:30.000


Yeah.00:32:30.240 --> 00:32:30.799


Good feeling.00:32:31.039 --> 00:32:37.839


So that that is what keeps me going and drives me is to have that impact on those businesses.00:32:38.319 --> 00:32:44.880


And so many people are, I think, chase the success and chase the awards, the monetary, right?00:32:44.960 --> 00:32:54.720


The accolades, they want their name in lights, and not realizing that you can achieve all of those things by pursuing what you're passionate about, really digging deep on, like kind of the why almost.00:32:54.960 --> 00:33:00.079


Like I really love what you said earlier, where you know, your mom mentioned when you were like three, like no, she's she's already doing a PR.00:33:00.319 --> 00:33:01.599


Like she's a PR right here.00:33:02.000 --> 00:33:21.599


So to be able to chase the passion, because like you said, it's not, it doesn't feel like even when you're on that call in the car or you're on that call, maybe on the way you're doing something you're passionate about, and it ties back to impact small businesses, nonprofits, just community, which is so impactful, and the fact that you're from Arizona um is really it's it's so important.00:33:22.079 --> 00:33:28.400


And I I always say this that you know all of this, all that all that she does uh for Evolve is is not work.00:33:28.799 --> 00:33:31.200


It's who she is, it's what she loves to do.00:33:31.359 --> 00:33:39.039


Um, so you know, if she's working until 11 o'clock at night, it's just what she does, and that's just something that that's the when she does often.00:33:39.759 --> 00:33:46.799


Um she uh it's that's what I say is she's the hardest working person, man or woman that I've ever met and that I've ever worked with.00:33:47.039 --> 00:33:50.559


Truly the hardest, and but it's not work, it's just who she is and what she does.00:33:51.039 --> 00:34:07.200


I just I just want to say this to to respond to what you just said, and as both both athletes well with being an athlete, that that's one of the highest uh levels of recommendation that you can ever give somebody is that they're the hardest worker that you've ever been around.00:34:07.440 --> 00:34:18.400


And the reason why I say that is I love a quote that I hear like it's not about where you start, it's not about how talented you are, but what you can control is your effort and how hard you work.00:34:18.559 --> 00:34:31.519


And so, you know, having that mentality, it's almost like whether it's the Kobe Bryant or the whoever, you know, that you put a kind of on that rushmore sports or it's like that same mentality in business applies where I mean most people can't work stay up until 11 p.m.00:34:31.760 --> 00:34:38.480


getting work done and wake up and still make it and be productive the next day and do it six days a week.00:34:38.639 --> 00:34:43.760


A week you gotta have a different engine and fire and and burn and desire.00:34:43.840 --> 00:34:46.079


So just want to give just a big shout, big kudos.00:34:46.559 --> 00:34:46.800


Yeah.00:34:46.960 --> 00:34:54.800


And what I'm also hearing too is that there's such a respect factor on both ends, and I feel like that's something uh with some of the younger generation.00:35:01.039 --> 00:35:06.559


But I quickly want to switch gears because I know we were talking off camera about the amazing travels that you all have.00:35:06.800 --> 00:35:10.400


And so I if I remember correctly, do you renew your vows every year in Cabo?00:35:10.960 --> 00:35:12.480


Okay, yes, that's what I thought.00:35:12.559 --> 00:35:14.000


So Cabo is a fave.00:35:14.079 --> 00:35:17.760


What other, you know, countries or you were talking about a cruise before?00:35:17.840 --> 00:35:19.920


Kind of give us a little bit of the travel diaries.00:35:20.159 --> 00:35:26.000


Yeah, we've kind of gotten a calendar that's we're pretty synced up with now with our travels.00:35:26.639 --> 00:35:41.440


So it was the month of July to start with summer, and um, now it's kind of five weeks, but we go to Europe and we've done the same thing, and we've developed friendships and relationships and places we look forward to going and seeing and doing.00:35:41.599 --> 00:35:50.880


We throw a few new ones in there while we're on those travels, but generally speaking, I mean, down to like Bruno who picks us up at the airport.00:35:51.119 --> 00:35:51.840


Oh, I love it.00:35:51.920 --> 00:35:53.280


Yeah, you know, just our friends.00:35:53.519 --> 00:35:55.360


It makes it easy, though, very easy to travel.00:35:56.000 --> 00:36:14.559


I mean, in Mikanos this last summer, we spent almost every night, we would go do whatever, and then we would just go to downtown, like old town Mykonos, and we would sit with Constantine and we would sit with these guys, and they're our friends, and we would just like be part of the culture.00:36:15.199 --> 00:36:18.000


Um, then in August, we renew our vows in Cabo.00:36:18.159 --> 00:36:19.760


So that's been on an autopilot.00:36:19.920 --> 00:36:21.280


We do a lot of Vegas.00:36:21.440 --> 00:36:27.519


Um, it's close and nearby, but I feel like for me, it's a West Coast New York.00:36:27.920 --> 00:36:33.760


It's absolutely shows, it's concerts, restaurants, it's chef-driven restaurants, it's shopping.00:36:34.079 --> 00:36:34.559


UFC.00:36:35.039 --> 00:36:35.280


UFC.00:36:35.440 --> 00:36:36.800


Oh, yeah, we can't forget it's UFC.00:36:37.440 --> 00:36:45.280


One little uh point on that is we've been one of our first dates was uh UFC in December of 2019.00:36:45.599 --> 00:36:49.119


And we've gone every December the same fight, yeah.00:36:50.000 --> 00:36:54.639


Yeah, so I just got I've just got a because that was a question I was gonna ask was your first date, so I'm glad you brought that up.00:36:54.800 --> 00:36:56.719


I'm glad you brought that up because I also want to just call it out.00:36:56.800 --> 00:37:02.639


You know, I'm gonna look directly to the camera on this as I say for the ladies that are maybe you know seeing maybe a compromise.00:37:02.719 --> 00:37:18.159


I don't know if UFC was your normal Friday night, but I just want to hear that sounds like a compromise, but it still sounds like from an overall trip perspective, that's one aspect of the trip, but you're able to have a great time and do other things from what it sounds like.00:37:18.400 --> 00:37:23.519


She actually she actually likes it now, and she knows some of the main fighters and and she likes it.00:37:23.679 --> 00:37:26.000


I'm like, the tickets are going on sale, and that's it.00:37:26.239 --> 00:37:26.639


I love it.00:37:26.880 --> 00:37:27.679


So what are we gonna wear?00:37:28.559 --> 00:37:28.960


It's grown.00:37:29.440 --> 00:37:37.599


The organized Jen is always, hey, sell tickets are coming up, and then she tells me, hey, the tickets are coming up, so then I gotta be there ready to, you know, click on the link.00:37:37.760 --> 00:37:38.480


So yeah.00:37:38.719 --> 00:37:43.840


Um our third or fourth year in December, now doing a cruise over Christmas, New Year's.00:37:44.079 --> 00:37:49.599


Uh, not that we don't love our family, but um, it's just you know, a nice little escape for us.00:37:49.920 --> 00:37:51.280


Absolutely, especially end of year.00:37:51.840 --> 00:37:56.559


Yeah, and I think, you know, like if you think about it, from well, Jen Jennifer's birthday in January.00:37:56.639 --> 00:37:59.920


So January until July, we work, work, work, right?00:38:00.000 --> 00:38:01.440


You're working, we're grinding it out.00:38:01.920 --> 00:38:10.239


July comes, we do our five-week vacation, then we come back, we go to Cabo, and then basically at the end of the year, you know, so you got things to look forward to throughout the year.00:38:10.400 --> 00:38:14.079


Um, and I know I know we recently been talking about a business calendar, right?00:38:14.159 --> 00:38:18.079


We got a business calendar to help us, you know, uh to plan the next year.00:38:18.239 --> 00:38:21.840


Well, we actually were doing that with our vacation, with our calendar.00:38:22.000 --> 00:38:24.000


So uh, and and she's a planner.00:38:24.239 --> 00:38:26.480


So um I I am not a planner.00:38:26.559 --> 00:38:27.280


I learned the hard way.00:38:27.360 --> 00:38:30.639


I'm like, oh, we don't need to make reservations, and we get there, can't get in.00:38:31.440 --> 00:38:32.159


She's like, I told you so.00:38:32.320 --> 00:38:33.519


You should have got a reservation.00:38:33.679 --> 00:38:34.079


Yeah.00:38:34.239 --> 00:38:35.280


So exactly.00:38:35.519 --> 00:38:36.480


I've got a flight tomorrow.00:38:36.639 --> 00:38:40.400


My bag's not packed, so you can tell where I'm nothing's laid out.00:38:40.559 --> 00:38:41.519


No, not a single day.00:38:41.760 --> 00:38:42.559


How long was your trip?00:38:42.719 --> 00:38:43.679


Quick, 20 days.00:38:44.079 --> 00:38:44.559


Same here.00:38:45.280 --> 00:38:46.480


Like, I'll wear these pants.00:38:48.320 --> 00:38:48.639


Yes.00:38:48.880 --> 00:38:49.119


Yes.00:38:49.599 --> 00:38:50.880


You guys are going to Vegas tomorrow?00:38:51.199 --> 00:38:52.559


Yeah, we have an event there.00:38:52.719 --> 00:38:53.119


Love that.00:38:53.199 --> 00:38:53.360


Yeah.00:38:53.920 --> 00:38:59.840


So I literally told her I could wear the same thing that I wear tomorrow, go to sleep, put it back on for Friday, and come home.00:39:00.320 --> 00:39:01.360


No, no, no, no, no.00:39:01.760 --> 00:39:03.679


Change the button down with the t-shirt, same blazer.00:39:04.320 --> 00:39:05.760


I need a purse with the night outfit.00:39:06.639 --> 00:39:07.840


Purse with the night outfit.00:39:08.079 --> 00:39:09.679


Then what are we gonna wear on the way home?00:39:10.079 --> 00:39:14.079


So is it so out of curiosity, when you're checking, is it can you travel with the check bag?00:39:14.239 --> 00:39:16.719


Like, can you travel with a carry-on or do you do check bags?00:39:16.960 --> 00:39:18.800


Check I'm I'm I'm a check bag.00:39:19.039 --> 00:39:19.920


Check bag, okay.00:39:20.079 --> 00:39:20.880


Okay, I was curious.00:39:21.119 --> 00:39:22.480


I have to have options too.00:39:22.719 --> 00:39:22.880


Options.00:39:23.119 --> 00:39:23.760


Okay, okay.00:39:24.400 --> 00:39:24.960


Don't be cool.00:39:25.199 --> 00:39:26.000


Don't be cool.00:39:26.400 --> 00:39:29.119


He's got he's got the watch to match his shoes to match the okay.00:39:29.440 --> 00:39:30.639


And what if we buy something?00:39:30.800 --> 00:39:32.960


We need to make sure we have enough big enough bag.00:39:33.199 --> 00:39:34.960


So you don't want to have to wear your new hat on the plane.00:39:35.599 --> 00:39:36.239


Right, exactly.00:39:36.559 --> 00:39:40.480


Purposely didn't put the carry-on so that we could have that on the way back from Europe.00:39:40.639 --> 00:39:42.000


We were like, oh yeah, we're gonna stuff this.00:39:42.159 --> 00:39:42.800


Oh yeah, of course.00:39:43.199 --> 00:39:44.400


That's strategic.00:39:44.559 --> 00:39:44.960


I love that.00:39:45.519 --> 00:39:46.960


Is there something that I know I'm going shopping?00:39:47.039 --> 00:39:47.679


That's what I was gonna say.00:39:47.760 --> 00:39:56.159


Speaking of shopping, is there something that is a like memento, something that you've picked up on your travels that not that it has to be expensive.00:39:56.320 --> 00:39:56.880


I saw the look.00:39:56.960 --> 00:40:00.000


Is there something to you that means something or something significant or something?00:40:01.360 --> 00:40:03.199


Just a model of chance of that.00:40:04.800 --> 00:40:08.639


I would say nothing in like specific, right?00:40:08.800 --> 00:40:11.760


I mean, we like to do experiences.00:40:11.920 --> 00:40:12.320


Yes.00:40:12.559 --> 00:40:19.199


Um, we we do like to shop, you know, in Vegas this trip tomorrow.00:40:19.280 --> 00:40:22.960


I'm an ambassador for a clothing brand called Alice and Olivia.00:40:23.119 --> 00:40:23.760


Oh, yeah.00:40:24.000 --> 00:40:25.920


And so we're doing an event there.00:40:26.079 --> 00:40:30.000


So I'm always like destined to bring back some stuff.00:40:30.400 --> 00:40:33.280


I was always loving my mom like that I could find.00:40:33.440 --> 00:40:35.119


So I would say it's more memories.00:40:35.280 --> 00:40:36.719


Like I think it's I think it's the memory.00:40:37.360 --> 00:40:38.480


We're big photo people.00:40:38.719 --> 00:40:39.679


Yes, I love it.00:40:39.840 --> 00:40:42.480


So we love, you know, not just, but yeah.00:40:42.559 --> 00:40:48.320


I mean you you can't beat a beach in Mekinos in the evening, come on, not camping.00:40:48.719 --> 00:40:49.599


Crystal clear water.00:40:50.239 --> 00:40:50.800


Not camping.00:40:50.960 --> 00:40:55.599


It's yeah, you that that's that our go-to uh is is is beach.00:40:55.679 --> 00:40:57.199


Yeah, that's that's what that's our go-to.00:40:57.360 --> 00:40:58.719


We don't want to go to the snow.00:40:58.880 --> 00:41:00.320


We're we we don't want to go skiing.00:41:01.199 --> 00:41:04.400


We literally want to go to the beach and enjoy the sun.00:41:04.719 --> 00:41:08.800


If it's February, I'm trying to find the warmest place on the on the on the map.00:41:09.280 --> 00:41:18.960


And that is why in December we do the cruise because we know that outside of that, the options during that time of year, I mean Hawaii and Florida.00:41:19.199 --> 00:41:19.760


You know what I mean?00:41:19.840 --> 00:41:24.000


If you want, I'm trying to think of other, you know, staying domestically, maybe Mexico.00:41:24.400 --> 00:41:28.000


Um, it's cold and we don't want to go anywhere where it's cold.00:41:28.239 --> 00:41:29.920


So I just have to say Especially from Arizona.00:41:30.000 --> 00:41:30.159


Yeah.00:41:30.400 --> 00:41:32.639


You you mentioned the the Christmas and being able to travel.00:41:32.800 --> 00:41:36.800


I just want you all to know, I immediately thought of one of my fam, I'm a big Christmas movie.00:41:36.960 --> 00:41:39.440


Like, I love movies, but I'm also a Vince Vaughn fan.00:41:39.519 --> 00:41:45.599


So the Four Christmases is if you've never seen it, it's pretty hilarious with Vince Vaughn.00:41:45.840 --> 00:41:49.119


But I I think about the traveling during the holidays sometimes, and it makes it so simple.00:41:49.199 --> 00:42:03.280


They were like, we're not going to everybody's house for Christmas, we're doing our own thing and creating our own memory, creating your own experience, which I just love that a lot of times that's not talked about enough where you're creating your own tradition together.00:42:03.519 --> 00:42:10.880


Um, and so I just really love that you all share that because someone might be thinking, like, oh, I would love to do a cruise on Christmas, but like maybe I never tried it.00:42:10.960 --> 00:42:13.920


So I think that's we love our family, we love hanging out with our family.00:42:14.239 --> 00:42:22.000


Yes, but we do that throughout the year so that during these times we can go and enjoy a two-week cruise at the Panama Canal.00:42:22.239 --> 00:42:26.000


Um yeah, I think we're spoiled because we're both born and raised here and never left.00:42:26.079 --> 00:42:26.960


So everybody's here.00:42:27.119 --> 00:42:27.440


That's right.00:42:27.599 --> 00:42:28.000


That's a good point.00:42:28.320 --> 00:42:31.119


The first layer of family, and then cousins and all of that.00:42:31.280 --> 00:42:35.679


So that's we do, you know, celebrate and enjoy our family throughout the year.00:42:35.840 --> 00:42:46.559


Yeah, so it's not as monumental to be together on Christmas and New Year's as a definition of, you know, kind of our love or something.00:42:46.639 --> 00:43:02.159


That's really that's really important because I think a lot of people initially might hear that and have kind of their own perspective and thoughts, but that's interesting because we kind of feel the same way where we've created our own traditions and we kind of do our own thing on Christmas, and it's been something for us that we've really enjoyed.00:43:02.239 --> 00:43:10.400


And to your point, you know, we have some of our family that's here and you celebrate them throughout, but then it's like, you know, you want to have some time also to yourself and enjoy yourself during the holidays.00:43:10.480 --> 00:43:20.159


So and and I've talked to friends that have, you know, they have kids and they're like, Man, we literally were driving around all over the city on Christmas going to like this person's house, this isn't.00:43:20.239 --> 00:43:23.039


Yeah, so it's like, man, can y'all come like can we can we do our own thing?00:43:23.199 --> 00:43:23.519


Yeah, totally.00:43:23.760 --> 00:43:26.239


So I definitely get it and understand that makes a lot of sense.00:43:26.400 --> 00:43:29.199


And so um, I also wanted to ask this as well.00:43:29.360 --> 00:43:32.960


As you all are looking at 2026, is there anything big?00:43:33.039 --> 00:43:35.679


I mean, you are obviously growing like crazy, which is amazing.00:43:35.840 --> 00:43:39.679


Anything else on the roadmap that's like 2026 thinking ahead that you all are working on?00:43:40.320 --> 00:43:52.559


Well, a year ago, almost to the day-ish, uh, we decided to um really invest in Evolve and make Evolve a client of Evolve.00:43:53.199 --> 00:43:56.400


So I don't know if you've heard the saying the shoemakers' kids have no shoes.00:43:56.880 --> 00:44:07.840


And so we really invested in the company with hiring a social media company, hiring an AI slash more SEO company.00:44:08.239 --> 00:44:12.480


Um, we made Evolve a client of one of our account managers.00:44:13.199 --> 00:44:28.719


So in 2026, 2025, while it was we achieved what we wanted to achieve, I would say a little clunky getting to know some of the vendors, sure, doing some of the things, who on our team is gonna take the lead with the social media company or the SEO company.00:44:29.199 --> 00:44:36.719


Going into 2026, I think we're smarter and positioned greater to really elevate that more.00:44:36.960 --> 00:44:43.920


So we want to invest in ourselves as a company and do the things that are important.00:44:44.079 --> 00:44:49.199


I just shot actually some videos, and now we're gonna put some videos on our website.00:44:49.599 --> 00:44:50.000


Love it.00:44:50.079 --> 00:44:54.559


Um so just like ticking up the level.00:44:54.800 --> 00:45:03.519


Um and I think what that what that really does, it shows the team we're investing in Evolve, and the growth of Evolve benefits the team, right?00:45:03.679 --> 00:45:06.960


Because then it gives you uh more positions within the company.00:45:07.119 --> 00:45:09.920


The more team members you have, the more supervision you need.00:45:10.159 --> 00:45:18.559


And so I think that really shows that the team that, hey, we're trying to grow the company, um, which will create upward mobility within the company.00:45:18.880 --> 00:45:21.199


And I think that's something that they want, they all want that.00:45:21.280 --> 00:45:22.400


They all want to grow.00:45:22.559 --> 00:45:24.320


Um, and we need to give them that opportunity.00:45:24.480 --> 00:45:28.559


So by investing in the company, it's gonna help grow the client base.00:45:28.719 --> 00:45:31.599


The more clients you have, the more account managers you need.00:45:31.760 --> 00:45:34.400


The more account managers you have, you need supervision.00:45:34.559 --> 00:45:39.119


So I think that is something that strategically as a company, we are getting there.00:45:39.199 --> 00:45:42.400


Uh, we'd like it to happen overnight, but obviously it's it takes time.00:45:42.559 --> 00:45:44.079


So love that.00:45:44.800 --> 00:45:45.599


Lightning round.00:45:45.840 --> 00:45:50.480


Oh do we hold up cards or I know.00:45:50.559 --> 00:45:50.880


You know what?00:45:51.039 --> 00:45:51.519


Good idea.00:45:51.679 --> 00:45:52.159


Good idea.00:45:52.480 --> 00:45:54.800


So we're gonna ask just it's gonna be about five questions.00:45:55.280 --> 00:45:58.320


Uh, you can either do one word or you can do a phrase.00:45:58.639 --> 00:46:02.000


And so, Jennifer, we'll start with you and then Anthony will answer the same questions, okay?00:46:02.480 --> 00:46:05.039


All right, what is your go-to morning routine?00:46:05.599 --> 00:46:06.159


Yoga.00:46:07.119 --> 00:46:07.440


Boom.00:46:07.599 --> 00:46:08.000


Rest.00:46:08.800 --> 00:46:09.599


I love it.00:46:10.079 --> 00:46:12.960


You kind of already answered this, but international or domestic?00:46:13.599 --> 00:46:14.159


International.00:46:14.400 --> 00:46:14.800


International.00:46:15.039 --> 00:46:15.599


Hands down.00:46:16.159 --> 00:46:18.000


Cardio or strength training?00:46:20.000 --> 00:46:21.440


Probably more strength training.00:46:22.079 --> 00:46:22.800


And I would say cardio.00:46:23.039 --> 00:46:23.280


Neither.00:46:23.519 --> 00:46:24.159


I like cardio.00:46:24.239 --> 00:46:24.480


Yeah.00:46:25.920 --> 00:46:27.679


Okay, coffee or tea.00:46:28.880 --> 00:46:29.280


Neither.00:46:30.000 --> 00:46:30.880


I don't do caffeine.00:46:31.039 --> 00:46:31.199


Okay.00:46:31.519 --> 00:46:32.239


And I I'm a coffee.00:46:32.320 --> 00:46:32.639


I do coffee.00:46:32.800 --> 00:46:33.199


A coffee or coffee.00:46:34.400 --> 00:46:36.480


Dunkin' donuts, pumpkin, Keurig.00:46:37.039 --> 00:46:40.239


First off, if you don't run on Dunkin', then I don't know what we're talking about.00:46:40.719 --> 00:46:41.599


It's an East Coast thing.00:46:41.840 --> 00:46:43.119


Yeah, you have to run on Dunkin'.00:46:43.440 --> 00:46:45.119


I had a dun had one of those Dunkin' wraps.00:46:45.280 --> 00:46:45.840


It was glorious.00:46:46.159 --> 00:46:46.320


Yes.00:46:46.880 --> 00:46:47.840


What was going on there?00:46:48.559 --> 00:46:49.119


All right.00:46:49.440 --> 00:46:53.840


Your go-to beauty routine or be or beauty product.00:46:54.159 --> 00:46:55.360


And I know it might be a little different.00:46:55.519 --> 00:46:58.320


Skincare or something, or you know, because you know what mine is.00:46:58.719 --> 00:47:00.239


I'm gonna say Tata Harper.00:47:00.320 --> 00:47:06.639


It's a it's a brand that I started using like 10-ish years ago.00:47:07.039 --> 00:47:09.199


And I've never ever let up.00:47:09.280 --> 00:47:13.679


Um use it in the shower, use it their products when I get out of the shower.00:47:13.840 --> 00:47:15.440


Oh, that's like at night.00:47:15.599 --> 00:47:17.280


I've got a whole Tata Harper.00:47:17.360 --> 00:47:19.119


That's like the one big thing for me.00:47:19.360 --> 00:47:19.679


I love that.00:47:20.000 --> 00:47:22.320


How many steps is your skincare routine?00:47:22.800 --> 00:47:25.920


Um, I it's not it's not too bad.00:47:26.079 --> 00:47:26.239


Okay.00:47:26.480 --> 00:47:27.679


At night there's three products.00:47:27.840 --> 00:47:30.719


Oh in the morning, there's two, and in the shower there's two.00:47:30.960 --> 00:47:31.679


Oh, that's not bad.00:47:32.000 --> 00:47:33.679


At nighttime, she comes to bed and her face is.00:47:34.079 --> 00:47:35.760


Oh, give me a test.00:47:36.800 --> 00:47:38.000


Anthony, what's my routine?00:47:38.400 --> 00:47:39.760


Water, splash.00:47:42.159 --> 00:47:42.800


I I use soap.00:47:43.119 --> 00:47:43.920


I used to be the soap.00:47:44.000 --> 00:47:45.840


I used to be a three- I used to be a three and one guy.00:47:45.920 --> 00:47:46.880


I used to do three and one.00:47:47.199 --> 00:47:50.480


Show, it was soap, shampoo, conditioner, all in one body.00:47:53.360 --> 00:47:54.800


Three and one is good for the body.00:47:55.039 --> 00:47:56.079


I got good for the hair.00:47:56.159 --> 00:47:56.400


Yeah.00:47:56.880 --> 00:47:57.599


Everything's glowing.00:47:58.400 --> 00:48:01.679


I would say your gel though, you've got a pretty strong.00:48:02.639 --> 00:48:02.800


Okay.00:48:03.679 --> 00:48:07.760


So I know that my gel game is rated up to 88 miles per hour.00:48:07.840 --> 00:48:10.719


So if I got the convertible down, it's good at 88 miles per hour.00:48:12.159 --> 00:48:12.480


I love that.00:48:12.719 --> 00:48:13.360


That's the one right there.00:48:13.599 --> 00:48:14.079


That's the one.00:48:14.239 --> 00:48:16.079


We're ending on that because that's prime.00:48:16.559 --> 00:48:17.119


That's amazing.00:48:17.199 --> 00:48:18.800


Well, actually, maybe what's your favorite gel?00:48:19.039 --> 00:48:20.559


Just in case somebody wants the 88 miles.00:48:21.119 --> 00:48:22.880


Somebody might be ordering a Mustang.00:48:23.119 --> 00:48:24.239


I I don't remember.00:48:24.320 --> 00:48:28.320


I think it's something, it's a blue, it's blue when I get at the barbershop.00:48:28.480 --> 00:48:28.639


Okay.00:48:28.800 --> 00:48:30.880


And I just don't remember the name of it, but it's solid.00:48:31.119 --> 00:48:31.440


It's solid.00:48:32.320 --> 00:48:36.880


You can honestly, you can wet your hair and then reuse that same gel.00:48:37.199 --> 00:48:38.880


If you didn't wash your hair, you could reuse it.00:48:38.960 --> 00:48:40.800


It's that but it washes out.00:48:40.880 --> 00:48:41.119


Yeah.00:48:41.519 --> 00:48:42.639


But you got to actually wash it out.00:48:42.719 --> 00:48:43.840


So serious.00:48:44.480 --> 00:48:45.280


Rate it up to 88.00:48:46.239 --> 00:48:46.400


Okay.00:48:46.480 --> 00:48:46.960


No, that was cute.00:48:47.119 --> 00:48:47.440


I love that.00:48:47.519 --> 00:48:48.000


That was cute.00:48:48.159 --> 00:48:49.280


That's fantastic.00:48:49.440 --> 00:48:51.599


Well, thank you two so much for being here.00:48:52.000 --> 00:48:53.519


We really appreciate you.00:48:53.840 --> 00:48:55.039


Couply fit fam.00:48:55.280 --> 00:48:59.039


If you are watching us on YouTube, please like and subscribe.00:48:59.199 --> 00:49:02.480


If you are not following us on social media, you should be.00:49:02.639 --> 00:49:06.559


And it's at Coupley Fit C O U P L E Y F I T.00:49:07.039 --> 00:49:10.800


We will have all the information on where you can find Jen and Anthony.00:49:11.039 --> 00:49:15.760


Until next time, keep growing, glowing, and feeling better together.00:49:16.400 --> 00:49:16.800


Bye.