Nov. 11, 2025

Episode 58: Think Growth Is Solo? Your Partner Might Prove You Wrong

Episode 58: Think Growth Is Solo? Your Partner Might Prove You Wrong

Can building a business together actually make your relationship stronger?

 We sit down with PR leader Jennifer Adler McLaughlin and digital strategist Dallas McLaughlin to talk marriage, marketing, and what happens when two driven people build success side by side. From agency life and scaling ad campaigns to staying grounded through workouts, rituals, and teamwork, they share how respect, honesty, and strategy keep both business and love thriving.

If you’re a founder, marketer, or couple balancing ambition with real life, this one’s packed with stories, insights, and lessons you can actually use. 

Follow the show, share it with your partner, and drop a quick review to let us know your favorite takeaway.

00:00 - Meet Jen And Dallas

00:53 - Curating Clients And Loving The Work

04:08 - Small-Town Roots And Butter Queens

06:41 - Hockey Fights, Injuries, And Grit

11:29 - Skipping Law For PR

18:05 - Learning Profit Through Digital Ads

22:11 - Choosing Marketing As The Craft

23:28 - Colleagues To Partners: Earning Trust

28:09 - How Work Styles Shape Marriage

33:41 - Boundaries, Date Nights, And Travel

37:15 - Spain, Portugal, And The Maldives

42:57 - Lightning Round: Routines And Wisdom

49:40 - Favorite Brands And Clients

53:26 - Fitness, Weekdays, And Sports Bets

WEBVTT

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Hey CoupleyFit Fam, welcome back to another episode.

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We are so excited today.

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We have two incredible, dynamic guests today.

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We are so excited.

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I can't wait.

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Kurt's gonna give a beautiful intro.

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So I can't wait to introduce you guys to our guests.

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We've got a married couple, but we've got just two incredible business owners as well, based here in the Arizona Valley.

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We've got Jennifer Adler McLaughlin and we've got Dallas McLaughlin.

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I cannot wait to dive into both of your journeys, experiences from things PR, business, winning a PR firm of the year, crushing it, digital media, millions of dollars for clients.

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I mean, there's just so much to dive into and talk about.

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And also, I just want to say some of our favorite brands, Jen, you know, we we always see each other at some of the events, going to visit Buck and Rider, Maple Nash, all of the place.

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So, what's it like also just being able to be at some of the most amazing places and also have them as some of your clients?

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Well, first of all, thank you for having us.

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We're very excited to be here.

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Um, and that wonderful intro, but it's great.

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I mean, we I am very passionate about representing brands that are actually brands that I would go to and be a patron of myself.

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And so my firm were very intentional about the clients that we take on, and so we represent some of the best brands in the valley, which is amazing.

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So, as you mentioned, Maple and Ash, the buck and riders of the world, uh Dr.

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Brian Golly, plastic surgeon, and MD Skin Lounge, uh, Medieval Times, which is fun.

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Slick City, like, yes, we have a very diverse group of clients, so it's fun.

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Can't complain.

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And I get to eat and drink it all the time.

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He gets to come too.

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He does.

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I know every time we come, Dallas is just living his best life over there.

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It's amazing.

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Brunches, lunches, dinners, all the time.

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He gets to come to the events and he doesn't have to work like I do.

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So I can't.

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Living the dream.

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It's just husband just living the dream.

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Like it's so incredible.

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Well, we are just so excited.

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So I would love to hear, and Jen, we can start with you first.

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Tell us a little bit more about where you grew up, how you were raised.

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I believe you were in Southern California, is that correct?

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Yep, Southern California.

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Yep.

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I was born in Northridge, okay.

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In the Valley.

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Valley Girl.

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Yep.

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Born in Northridge.

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Um, and shortly after that, my family relocated a little bit north, halfway between LA and Santa Barbara to Ventura County.

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Yes.

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Um, so if you know like Thousand Oaks, Camero, I grew up in this great little valley between Thousand Oaks and Camarillo called Santa Rosa Valley.

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Um it's gorgeous.

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We had like horses and lots of land, and it it was just a great upbringing.

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So we moved out there and um it was right before the Northridge earthquake hit, which we still felt very strongly where we lived, but thankfully we weren't living like in the epicenter at the time.

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So grew up in um Santa Rosa Valley, which is basically Ventura County.

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I went to Camarino High.

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If you ever drive up the 101 freeway, you can see it on the side of the road.

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It has a big scorpion on the bleachers of the football field.

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Perfect for scorpions.

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Perfect for Scorpio and now having scorpions, which we have a lot of in our new home.

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So true.

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Um yeah, so I grew up in Ventura County.

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Um, I went to UCLA for school.

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Um, so I lived in LA, um, Westwood, Santa Monica while I was going to school.

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I majored in English.

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Um, thought I was gonna go pre-law at the time, um, didn't really know what I wanted to do, but I thought I was gonna go pre-law, graduated, and my family decided to relocate um to Arizona.

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And my my parents were buying investment property out here, and my dad owned a company at the time in California and just wanted a different way of life.

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So he sold the company, moved to Arizona, asked if I wanted to come with.

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And I have a little sister who was a senior in high school at the time, and she was gonna go.

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So I was like, you know, change of scenery sounds great.

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I just graduated and moved to Arizona, and kind of the rest is history from there.

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That is fantastic.

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Wow, thank you for that insight.

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And your sister moving as a senior in high school.

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Well, she finished her senior year.

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Okay, so she finished her senior year.

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She moved in with my grandma to finish it up and then relocated after.

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So yeah, that's fabulous.

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Dallas would love to hear a little bit more about your background.

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I believe you were you born in Minnesota?

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I am from Rochester, Minnesota.

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Okay.

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It's uh on the southern border of Minnesota, borders basically Iowa and Wisconsin to the east.

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Uh so pretty small town.

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I didn't think it was small growing up.

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I thought it was like the next biggest city to Minneapolis, which it is, uh, until I met Jen.

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He told me I'm from a very small like a village or something.

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So what's what's a way to know if you're from a small town or not?

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Jen or maybe Jen.

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I mean, how many reasons would you like?

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I'd love your top three, but if you have more, we're ready.

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Let's just say one of the biggest landmarks in town is a huge corn cob.

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It is, yeah.

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Like a massive statue.

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Isn't it a water tower?

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It used to be a water tower.

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Wow!

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No longer has full of water.

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Okay.

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Uh we also have the butter queens.

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Don't forget to go.

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Oh yeah, they have butter queens.

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I'm sure they don't know what butter queens are.

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Let me talk about butter queens.

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Okay.

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So this is more of a Minnesota in general thing.

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Okay.

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It's a big deal every year when it's like the basically like Miss Minnesota, but it's the Butter Queen.

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You win the beauty pageant, and they carve your face out of butter, a big block of butter, and they put it in a freezer, and every year at the state fair, they roll you out.

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So it's like the Hall of Fame, the head statues.

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But they're they're carved out of butter, so you can go like 2004.

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There's the Butter Queen's face.

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And like how many years does it go back?

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I mean, I don't know, probably to the 80s.

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It's like a forever thing.

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It's like a big deal.

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They do a parade.

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The girl that is the butter queen, it's like missing.

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It's like an honor.

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Oh my god.

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Do you know any butter queens?

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I know a lot of butter queens, but not the winners.

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I learned something, I learned you learn something new every day.

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I think this may be a small turn off.

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Reason number three.

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Do you know what a meat raffle is?

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Oh, meat raffle.

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I can assume, but yeah.

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Sounds for a treat.

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Okay.

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So a meat raffle, so bars and restaurants, they have downtime usually during the day, where it's a little bit like we do happy hours around here.

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They do meat raffles in Minnesota, where when you walk into the bar, you buy a raffle ticket, and every 30, 45 minutes, they pull a ticket to who to see who won the raffle.

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And if you win the raffle, there's a whole bunch of raw meat, and you get to go pick what you want, and you can take it home.

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Like, no joke.

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And some people leave and cook it and then come back.

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They'll leave their tab open, they'll go home, grill up a steak, and come back.

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We've done that.

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It's not wild.

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It's wild, but I'm wild.

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Do you eat the steak at home or do you eat the steak?

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Do you bring the steak back in?

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Can they cook it for you?

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That's a good question.

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Yeah, I don't think they cook it for you.

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It's like for you to take it.

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Yeah, several times.

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But sometimes you can like stored in the snow.

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Yeah, in winter, you can just put it in the back of your car and it's good.

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But in the summer, you gotta do something with it.

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Sure.

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Bring it back home, leave the tab open.

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Yeah, yeah.

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That's a small tab.

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And they trust it.

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They trust you to leave the tab open and come back.

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Oh, yeah, they know that.

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Of course they know you.

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It's like, no, Dallas is gonna be back here in terms of credit.

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It is the second biggest city in all of Minnesota.

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So it's not like I didn't think that was small.

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It's just not Minneapolis, St.

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Paul.

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But being from LA, it's small.

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Yeah, of course.

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Or being in Phoenix.

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Yeah.

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Yes, okay.

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So it's a hundred thousand people.

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So about the size of Gilbert, but then put it three hours away from anything.

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Hour and a half, hour and a half away.

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Okay, okay.

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And a hundred thousand, we hear that.

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That sounds like a lot to me, but yeah, when you think of like LA or Phoenix, yeah.

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Okay.

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Okay.

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Okay.

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So keep going.

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Tell us a little bit more.

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Wow.

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That was great.

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We have.

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So I had older brother, older sister, uh, grew up playing hockey, racing motocross.

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Oh, nice.

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Um, played hockey a little bit after high school, uh, got tired of getting punched in the face all the time.

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So went to a music college, spent about two and a half years in a music college, left that to move back to my hometown, had some normal jobs just like at hotels, restaurants, and things.

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Uh, kind of got that entrepreneurial itch, early 20s.

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Uh, started a clothing company that started doing pretty well when I had a normal job, enough to let me quit my normal job and go do the clothing company full-time.

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That then led into owning a restaurant, owning some other things.

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Um, it sounds in hindsight a lot more glamorous than it was.

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I wasn't any money.

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I was working all the time on these things that I quote unquote owned, making no money.

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Uh, and then I realized that part of it was a product of the area against a hundred thousand people can only make so much money, can only go so far.

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And eventually that led me to just saying, hey, I need bigger, greener pastures uh packed up, moved to Phoenix and started doing the same thing down here, and it worked a little bit better.

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Oh wow.

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So, quick flashback, I got a question for you.

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As a former athlete, you know, what was it like, man?

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Some of those hockey brawls.

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Yeah, hockey is you give us a big thing.

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When we see the fights on TV, I'm like, this is brutal.

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But and it's one thing to see, it's a different thing to be in one and on ice.

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I'm not like really good from what I hear.

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Like, really good.

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Like his family talks about like how great at hockey he was.

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Do you have a highlight tape?

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Have you seen the highlight?

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No, this is before highlights.

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Oh, yeah, listen, we're here for VH.

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Uh I mean the fighting thing was weird.

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I think the problem was I know I didn't grow up, like, you can't fight until after high school.

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Oh, really?

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So I I I excelled at like the skill of the game.

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And then after high school, you can now fight.

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And I was six foot, so I was usually one of the bigger guys.

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So the other team would always be like, well, that's the guy we're gonna fight, which wasn't what I wanted to do.

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I'm trying to just play the game.

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Gotcha.

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And it was just like I would get hounded every game, like, because other people need to fight to stay on the team.

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I didn't need to, but they thought I did too.

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I I needed to, but after a while, I was just like, This is not the hockey game I grew up playing.

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Um, it doesn't feel good to get punched in the face every day.

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It doesn't feel good, like I remember thinking like, oh, we have a game tonight against this team.

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I'm gonna get punched, and it's like it's not, it wasn't very much fun after a while.

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For sure.

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Absolutely you don't want to you don't want to be preparing for hockey and be in a boxing ring, yeah.

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Yeah, I mean that's so true.

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Man, oh my gosh.

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That's good to know.

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Yes, so hockey just quickly, because we always talk about some of our injuries that we've had.

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Did you have any significant injuries when you were playing?

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I was fairly lucky until my senior year of high school.

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Um, that is on TV.

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So I just I got hit awkwardly and it like destroyed my shoulder.

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And at the time, you like didn't know, like it felt like it just felt weird.

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I didn't I didn't know anything was really wrong with it.

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Um that took me out for a while.

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And I mean, basically I went to the doctor.

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They were like, you can't play anymore this season.

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Oh wow, but then they were like, actually, it can't get any worse, so you can do whatever you want.

00:10:28.240 --> 00:10:32.159
Oh so I went back and played the rest of the season because there's only a handful of games.

00:10:32.320 --> 00:10:35.120
Um, and I probably shouldn't have done that because I still feel that today.

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Now I'm like old and it's like probably should have had that looked at.

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Uh, but no, I mean I I there's I don't have all my real teeth, but I mean I was honestly gonna ask that because that is something that you hear, but I wasn't sure.

00:10:47.679 --> 00:10:49.440
I know, and we do the same thing, you know.

00:10:49.519 --> 00:10:57.200
Kurt played uh football on a broken fibula, like a complete break across his leg, and then me with my knee.

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And so that's why we always asked us about injuries because they're so hard to come back from.

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And now that we're like 30s, 40s, it's like, oh, I feel that.

00:11:04.559 --> 00:11:06.240
Yeah, it's catching up, it's catching up.

00:11:06.320 --> 00:11:07.039
Yeah, okay.

00:11:07.120 --> 00:11:07.679
I feel that.

00:11:07.759 --> 00:11:07.919
Yeah.

00:11:08.559 --> 00:11:12.240
That's so now thank you so much for telling us a little bit more about your story.

00:11:12.480 --> 00:11:16.799
We really love hearing, uh, and our audience loves hearing just more about again, right?

00:11:17.039 --> 00:11:20.240
Making the story or the person human, right?

00:11:20.399 --> 00:11:24.559
And I feel like in this day and age, we just want to be able to humanize the stories as much as possible.

00:11:24.799 --> 00:11:28.960
So now, Jen, did you always know that you wanted to be in marketing and PR?

00:11:29.120 --> 00:11:31.200
It sounds like you didn't because you wanted to be pre-law.

00:11:31.360 --> 00:11:32.639
Yeah, no, I didn't know at all.

00:11:32.799 --> 00:11:36.480
So I basically majored in English because I wanted to get into a good law school.

00:11:36.639 --> 00:11:36.879
Okay.

00:11:37.039 --> 00:11:39.679
Um, and I knew that English I got really great grades in.

00:11:39.759 --> 00:11:43.840
So I was like, great, I can have like a high GPA, I'll get into a good law school.

00:11:44.080 --> 00:11:49.600
I graduated from college and I just I don't know, I had a lot of friends that were going into law school, and I had a couple that were ahead of me.

00:11:49.679 --> 00:12:01.679
Like one was like the Valed Victorian, and she got a full ride to um Pepperdine, and she went and she hated it, and she dropped out after the first year, and she was like the person who like wanted to go to law school for her whole life, you know.

00:12:01.919 --> 00:12:05.360
And I was like, I don't know, maybe I should just take a little time off and figure out what I want to do.

00:12:05.519 --> 00:12:08.879
So in between, I moved to Arizona, it was 2005.

00:12:08.960 --> 00:12:14.399
So I graduated UCLA in June of or May of 2005, and we moved in October.

00:12:14.639 --> 00:12:18.399
Um, and so when I got here, it was the boom of the real estate market.

00:12:18.480 --> 00:12:20.720
Like, I mean, everyone was hiring in real estate.

00:12:21.360 --> 00:12:23.279
And so I just needed a job to like make money.

00:12:23.360 --> 00:12:28.799
Like I had just gotten here and um fell into working for a real estate developer, Jeffrey Edmonds.

00:12:28.879 --> 00:12:31.279
Um, he's based in Scottsdale.

00:12:31.440 --> 00:12:37.279
Um, he was the developer of like Pinnacle Peak Place and Scottsdale Waterfront Residences.

00:12:37.440 --> 00:12:40.320
He was building the Scottsdale Waterfront when I started working for him.

00:12:40.639 --> 00:12:51.679
So I worked on the development side of the business, um, learned a ton about real estate, actually got my sales license while I worked for him because he also had a sales side of the business and thought that I might go that direction.

00:12:51.759 --> 00:12:57.600
Um, I remember me and my friend Lindsay, we went to real estate school together and we were both working on the waterfront.

00:12:57.840 --> 00:13:02.159
And we went to real estate school and we were like, this time next year, we're just gonna be killing it.

00:13:02.240 --> 00:13:03.919
Like we were young, you know, in our 20s.

00:13:04.159 --> 00:13:04.399
Yes.

00:13:04.639 --> 00:13:10.159
And everyone was making so much money on real estate, and we had just gotten our licenses and the market crashed.

00:13:10.399 --> 00:13:14.000
And like so many other people at that time, you're like right away.

00:13:14.080 --> 00:13:14.240
Yeah.

00:13:14.399 --> 00:13:14.639
Yeah.

00:13:14.799 --> 00:13:24.879
Um, I got laid off, like half of the company that I worked for, um, and just kind of happened to fall into working for an advertising agency that had a lot of real estate heavy clients at the time.

00:13:25.039 --> 00:13:28.559
So I went to work for the Marts agency, no longer exists in Scottsdale.

00:13:28.720 --> 00:13:31.360
They had a ton of different real estate like developers.

00:13:31.600 --> 00:13:36.159
Um, like I worked on Optima Camelview, Estrella out in the West Valley.

00:13:37.120 --> 00:13:37.279
You did?

00:13:37.519 --> 00:13:38.240
Oh my gosh, funny, yeah.

00:13:38.399 --> 00:13:39.440
That was like Estrella Foothill.

00:13:39.679 --> 00:13:42.080
So the whole development was my client at the time.

00:13:42.320 --> 00:13:42.639
Oh my god.

00:13:42.879 --> 00:13:43.039
Yeah.

00:13:43.279 --> 00:13:44.879
So it was like master plan community.

00:13:45.039 --> 00:13:49.039
Like I represented the entire community doing PR for them through this agency.

00:13:49.360 --> 00:13:50.000
Oh, perfect.

00:13:50.480 --> 00:13:59.360
Um, so I just had a ton of real estate experience from working in development and then fell into working in PR and um was there for two years.

00:13:59.600 --> 00:14:06.559
It was a very uh high stress environment, let's say, and there was a lot of turnover, as there is at many agencies.

00:14:06.720 --> 00:14:10.720
And so I started as like a PR account manager, like not really knowing much about PR.

00:14:10.799 --> 00:14:18.799
And literally two years later, I was like the most senior in the department because people had either quit or gotten fired above me, and I just was the most senior person.

00:14:19.120 --> 00:14:20.960
Um, so anyway, I left there.

00:14:21.120 --> 00:14:37.759
I went to another advertising agency, EB Lane, which merged with Terror Lever, became uh Lane Terrelever, now LT, um, and ran there, worked in the PR department, worked my way up, eventually was director there, and then went to the James Agency where I was director of PR for many, many years and then started my own.

00:14:37.840 --> 00:14:39.440
So, no, I did not know what I wanted to do.

00:14:39.519 --> 00:14:42.559
I kind of fell into working in PR and I just loved it.

00:14:42.639 --> 00:14:42.960
Yeah.

00:14:43.120 --> 00:14:46.320
Um, and just worked my way up the agency ranks, and here I am.

00:14:47.120 --> 00:14:47.679
That's incredible.

00:14:47.840 --> 00:15:05.440
And I've got two questions for you to kind of dovetail off that one knowing because I was pre-law uh as well in undergrad, and I got an internship at a law firm when I was at the University of Washington playing football, and my mentor said, and he just celebrated a birthday, but Craig Simpson, he was like, Why do you want to go to law school?

00:15:05.519 --> 00:15:12.159
And I was like, Well, because I don't want to practice law, I want to like have law be a part of like business, and I can review contracts, I can do all these things.

00:15:12.320 --> 00:15:15.039
And he was like, You don't need to go to law school.

00:15:15.120 --> 00:15:24.240
He's like, You can get your math, you can do something else, but you can do everything that you're talking about doing without going to law school, without the debt, without like know what you're getting yourself into.

00:15:24.399 --> 00:15:29.519
And then he sent me on a bunch of tasks to do, and I was like, ooh, this law library doing all these shit.

00:15:31.120 --> 00:15:31.759
This is not bad.

00:15:31.919 --> 00:15:33.600
So I was like, this is not glamorous.

00:15:34.240 --> 00:15:41.679
This is nothing, you know, this is a little bit before suits, but like, this is not quite like suits, like Harvey Spector just laying down the law inside the courtroom.

00:15:41.759 --> 00:15:47.679
Like, no, there's a lot of time you're just like in the book looking at research and case law and all the things.

00:15:47.840 --> 00:15:59.360
So one was just when did you kind of know in that journey from because I think a lot of people and listeners, it's like, no, I have to be the doctor with a lawyer, or I have to do this.

00:15:59.519 --> 00:16:03.519
And you get like sign number one or two, or like yellow flag, red flag.

00:16:03.600 --> 00:16:10.080
Yeah, and people still do it, and they're like, Man, I'm a hundred thousand dollars in debt in law in med school, and like I don't even want to do this.

00:16:10.240 --> 00:16:12.559
So, what would you like, what would your advice be the same?

00:16:12.879 --> 00:16:14.639
My experience was pretty similar to yours.

00:16:14.720 --> 00:16:23.200
So it was like the thing to do, especially I feel like when we were coming up of like, you gotta go to a good college, you gotta get a good profession, you gotta work your way up and pay your dues.

00:16:23.519 --> 00:16:24.159
You know what I mean?

00:16:24.240 --> 00:16:25.120
Like work your way up.

00:16:25.279 --> 00:16:25.759
Absolutely.

00:16:26.000 --> 00:16:30.879
Um, and you know, I feel like it was, I just I wanted to do it to say I was a lawyer.

00:16:30.960 --> 00:16:34.480
It was like, say I'm a lawyer or a doctor or something impressive, you know.

00:16:34.720 --> 00:16:37.600
Um, but like you, I also did an internship.

00:16:37.679 --> 00:16:42.720
I thought I wanted to go into entertainment law at the time because I lived in LA and you know, all the things.

00:16:42.960 --> 00:16:46.159
I interned at an entertainment law firm on Sunset Boulevard.

00:16:46.399 --> 00:16:46.799
Oh wow.

00:16:47.039 --> 00:16:49.600
It was uh handling the Eddie Murphy.

00:16:49.679 --> 00:16:55.279
There was like an Eddie Murphy case uh at the time, and I was just doing grunt work and it was horrible.

00:16:55.440 --> 00:16:56.080
It was so boring.

00:16:56.399 --> 00:16:58.399
I like at first was like, oh, this is gonna be great.

00:16:58.480 --> 00:17:01.519
Like Sunset Boulevard, Eddie Murphy, Eddie Murphy.

00:17:01.919 --> 00:17:04.480
And I was like, this is really terrible.

00:17:04.799 --> 00:17:08.799
Um so that, and then I was a member, were you ever a member of File Fadalta?

00:17:09.039 --> 00:17:17.599
It was like a pre-law fraternity, but it was like I don't I didn't I didn't get there far in the I was a I was a real big like dork in uh college.

00:17:17.759 --> 00:17:21.759
I got very good grades and I joined File Fadalta, which was a pre-law fraternity.

00:17:21.839 --> 00:17:24.559
They called it fraternity, but it was for men and women.

00:17:24.799 --> 00:17:25.039
Okay.

00:17:25.279 --> 00:17:28.400
Um and it was like basically if you're like going pre-law, yeah.

00:17:28.480 --> 00:17:28.720
Yeah.

00:17:28.960 --> 00:17:36.720
And I had a lot of people, like I said, that were ahead of me, like older than me in college, and they all went to like actual law schools, and none of them liked it.

00:17:36.960 --> 00:17:39.039
And I was just like, I don't know.

00:17:39.279 --> 00:17:40.480
I don't want to be miserable.

00:17:40.799 --> 00:17:42.960
Yeah, I'm just gonna take some time off and figure out what I want to do.

00:17:43.039 --> 00:17:49.039
And I'm thankful I didn't go that route because I feel like also being a lawyer these days, I don't think it's what it used to be, you know.

00:17:49.279 --> 00:17:49.599
I agree.

00:17:49.920 --> 00:17:53.440
They you can get some answers on Chat GPT, they're making an updated version 2.

00:17:53.759 --> 00:17:54.160
No, I don't know.

00:17:54.559 --> 00:17:55.279
Take a look at this contract.

00:17:55.440 --> 00:17:56.160
Yeah, that's true.

00:17:56.559 --> 00:17:57.519
Dallas, question for you.

00:17:57.599 --> 00:18:03.519
Yes, when you think about you mentioned multiple businesses from restaurants to different concepts, entrepreneurship.

00:18:03.680 --> 00:18:15.200
There's so many people that want to be a business owner, and I just appreciate your authenticity of saying, I'm doing a lot of things, I'm a business owner, but I'm not making any money in some of the things that you were doing initially.

00:18:15.920 --> 00:18:22.000
What was that journey like of turning like profit or being able to become profitable in a business?

00:18:22.079 --> 00:18:31.519
Like your first time going through that experience of like, I have the business, I'm in my business, but now it's like, wait, like I feel like I'm, you know, seeing some success in the fruits of the labor.

00:18:32.000 --> 00:18:36.079
Well, I think I had to go through that process and figure out here's how you don't make money, right?

00:18:36.400 --> 00:18:38.720
And to then figure out here's how you make money.

00:18:38.880 --> 00:18:45.119
Um, the clothing company is probably the best example of that because what I was doing at the time, that was maybe 2010, 11-ish.

00:18:45.359 --> 00:18:45.440
Okay.

00:18:46.000 --> 00:18:47.920
That's when Facebook ads were really coming out.

00:18:48.079 --> 00:18:51.759
This is kind of before uh Instagram came around, it was right at the right at the start of it.

00:18:52.079 --> 00:18:55.759
Um but the advertising networks, the way that they worked is they were still really good back then.

00:18:55.839 --> 00:19:00.000
We've lost actually a ton of data nowadays, which is strange that we're going backwards, but we are.

00:19:00.559 --> 00:19:05.200
But what I was able to do was look at it and say, well, a t-shirt cost me$10 to purchase wholesale.

00:19:05.519 --> 00:19:08.000
Uh I can sell it to somebody else for$25.

00:19:08.319 --> 00:19:09.839
So there's$15 of a gap there.

00:19:10.079 --> 00:19:14.160
If I can go acquire a customer for less than that plus the shipping, I can start making money on this.

00:19:14.240 --> 00:19:19.119
But I had to start looking at the whole supply chain, the whole system to figure out where can I optimize it.

00:19:19.519 --> 00:19:24.640
And then once I figured that out, then it was like, oh, I I can make a lot of money if I can just figure out this piece of it.

00:19:24.880 --> 00:19:29.200
Good creative, good ad copy, good targeting, good landing pages, good product ultimately.

00:19:29.519 --> 00:19:33.839
Um, but I had to figure out how to burn a bunch of money to then get down to why am I still poor?

00:19:34.079 --> 00:19:37.039
But everybody's everybody's buying this thing and I'm not making any money.

00:19:37.279 --> 00:19:42.160
But I had to go through that, and then yeah, once I once I found that little insight, it was pretty easy from there.

00:19:42.799 --> 00:19:43.759
What's that feeling like?

00:19:43.920 --> 00:19:52.160
I because just you know, some people have been there, but there's the feeling that I feel like you're just describing, which is their success from the exterior.

00:19:52.960 --> 00:19:56.960
Your product is selling out, everybody's looking at like maybe they're wearing it, etc.

00:19:57.359 --> 00:20:06.640
But you're like, as the business owner, I've invested so much into just getting to this point, like I'm not actually in the success stage, although it looks like that right now, right?

00:20:06.720 --> 00:20:07.680
In the business journey.

00:20:07.920 --> 00:20:14.960
What is that kind of like because there might be somebody listening that's sitting in that space like right now, where it's like, oof, I do not have it all figured out.

00:20:15.039 --> 00:20:15.920
I'm trying.

00:20:16.160 --> 00:20:21.440
Like, how do you kind of recommend them to keep going or to stay motivated when they're in that I've invested?

00:20:21.519 --> 00:20:22.640
But like, is this gonna work out?

00:20:23.119 --> 00:20:30.480
I mean, I think again, I th the thing that worked for me is I I had to go into the the craft of the job, the thing that was gonna make me money.

00:20:30.640 --> 00:20:32.960
I couldn't worry about that, yeah, people thought it was cool.

00:20:33.039 --> 00:20:37.359
I had this clothing company, it was in the malls, it was all these places, people were walking around wearing it.

00:20:37.759 --> 00:20:40.079
They don't know that I'm not making money, but that felt cool.

00:20:40.880 --> 00:20:54.480
But once I figured out if I could just get really, really good at the mechanics of the job, the logistics of it, um, how to deliver a product, how to tap into the consumer and figure out what they want and how to deliver on that promise, once I got good at that, then I could go make money.

00:20:54.640 --> 00:20:55.920
I started probably in the wrong place.

00:20:56.000 --> 00:20:59.680
I didn't have the right insight, I didn't have the right ideas, I didn't have the mechanics down.

00:21:00.079 --> 00:21:06.559
Um it'd be like if all of a sudden you got dropped into an NBA game and you're not a good shooter or something, and it's like here I am, I gotta figure this out.

00:21:06.960 --> 00:21:08.799
Three point the three-point line is far away.

00:21:09.119 --> 00:21:15.279
It's like why um so my advice to people that are struggling right now is like, can you get better at the craft?

00:21:15.359 --> 00:21:22.559
And I always say to you, like, because we see people all the time that want to start businesses, like again, because of the exterior, they come to us and they say, How do I start a business?

00:21:23.039 --> 00:21:24.880
And I always say you have to be good at something.

00:21:25.119 --> 00:21:31.599
There's a lot of people that want to start businesses because it does look appealing, it does look fun, and it is, but you gotta have something.

00:21:31.759 --> 00:21:32.880
You gotta be good at something.

00:21:33.200 --> 00:21:36.400
You can't just say, I'm gonna start a business, let me figure out what the business is gonna be.

00:21:36.960 --> 00:21:38.960
What are you good at and build a business around that?

00:21:39.680 --> 00:21:42.160
It's such a great I know I really appreciate that that call out.

00:21:42.240 --> 00:21:45.200
It sounds so simple, but I think a lot of people do miss that part.

00:21:45.599 --> 00:21:50.960
It's people want the outcome, uh, the freedom, the you know, the autonomy, right?

00:21:51.119 --> 00:21:52.000
The glitch, the glamour.

00:21:52.079 --> 00:22:04.640
It's kind of like, yeah, being a business owner sounds sexy, but it's like, well, wait, what are you bringing that's so unique that someone wants to buy it from you versus maybe someone that's been doing it for 50 years or or whatever, and you can do something unique in the market.

00:22:05.039 --> 00:22:06.160
So that's that's great feedback.

00:22:06.400 --> 00:22:07.119
That's great feedback.

00:22:07.200 --> 00:22:08.880
I know our audience will absolutely love that.

00:22:09.039 --> 00:22:11.599
So now tell me a little bit more about when you moved to Phoenix.

00:22:11.759 --> 00:22:15.039
What kind of took you, what direction did you end up going when you moved here?

00:22:15.599 --> 00:22:25.359
So, kind of going back to having all these businesses in my hometown, the what I thought I was doing was building businesses to try to make businesses to sell products, to sell people, to then sell the business.

00:22:26.079 --> 00:22:31.359
When I actually unwound and figured out or rewinded and figured out what do you what do I actually like about what I'm doing?

00:22:31.440 --> 00:22:34.720
It was the lead generation, the customer acquisition, the marketing of it.

00:22:34.880 --> 00:22:39.519
It took me a long time to figure that out because once I had the restaurant, I didn't want to be flipping the burgers.

00:22:39.680 --> 00:22:40.880
I wanted to be running the marketing.

00:22:41.680 --> 00:22:46.079
So when I had the clothing company, I didn't want to be dropping off packages full of clothes, I wanted to be running the advertising.

00:22:46.799 --> 00:22:46.880
Okay.

00:22:47.119 --> 00:22:49.440
So once I got here, I was like, this is all I'm gonna do.

00:22:49.519 --> 00:23:03.839
I'm gonna find an advertising agency where this is all I'm gonna do all day, because that was still a time 2014, 2013, probably, where that was still relatively new to be able to say, hey, I can run your Google search ads, I can run your programmatic display, your streaming wasn't really a thing yet, your meta ads.

00:23:04.319 --> 00:23:12.559
Um so I just went and started knocking on doors and trying to figure out you know, you guys need to be looking at digital marketing, and I'm gonna be the guy that like takes you through that process.

00:23:13.359 --> 00:23:18.640
Found one agency, they quickly went out of business, they didn't have the right ideas, they didn't have the right fundamentals.

00:23:19.119 --> 00:23:24.079
Found a couple other ones I worked at, and then ultimately we landed at the same agency, which is how we met.

00:23:24.240 --> 00:23:25.839
But yeah, that's what got me here.

00:23:26.160 --> 00:23:26.640
That's awesome.

00:23:26.880 --> 00:23:27.359
That's fantastic.

00:23:27.519 --> 00:23:29.440
Okay, you opened the door, so you met.

00:23:29.680 --> 00:23:31.279
And it was the James agency, correct?

00:23:31.359 --> 00:23:31.759
Yeah, it was.

00:23:31.920 --> 00:23:35.680
Okay, so tell me a little bit more about maybe the first time you saw each other.

00:23:35.920 --> 00:23:37.119
Was it love at first sight?

00:23:37.839 --> 00:23:38.640
It wasn't like that.

00:23:39.119 --> 00:23:39.599
I don't know.

00:23:39.759 --> 00:23:41.519
People always thought you people always ask that.

00:23:41.680 --> 00:23:43.039
They're like, was it love at first sight?

00:23:43.200 --> 00:23:47.839
So tell me a little bit more about how you met and maybe just your interactions and what you guys thought of each other, too.

00:23:48.160 --> 00:23:49.519
Well, so I worked there first.

00:23:49.599 --> 00:23:53.440
I started in February of 2015, right?

00:23:53.599 --> 00:23:54.640
Yeah, 2015.

00:23:55.039 --> 00:23:57.680
Um, and then you started what March or April.

00:23:58.160 --> 00:23:59.279
So I started as a contractor.

00:23:59.519 --> 00:24:00.799
They were my client originally.

00:24:01.039 --> 00:24:01.200
Yeah.

00:24:01.599 --> 00:24:04.079
So I came in to just meet essentially the client.

00:24:04.319 --> 00:24:04.480
Yeah.

00:24:04.720 --> 00:24:05.920
He was kind of like more in and out.

00:24:06.000 --> 00:24:08.000
He wasn't like a permanent employee at first.

00:24:08.480 --> 00:24:09.680
Um, but he was brought in.

00:24:09.839 --> 00:24:12.400
It's we were talking about this recently on my podcast, actually.

00:24:12.559 --> 00:24:14.880
Like he was brought in as the digital marketing guy.

00:24:15.039 --> 00:24:20.480
And at that time, even 2015, like digital marketing was still relatively like new and early.

00:24:20.720 --> 00:24:24.240
Absolutely and he was the first digital marketing person that that agency had ever had.

00:24:24.400 --> 00:24:27.119
And that's why she was like, let's start as a contractor.

00:24:27.279 --> 00:24:29.359
Like, I don't know if this is really something we need at this time.

00:24:29.759 --> 00:24:30.079
Interesting.

00:24:30.240 --> 00:24:35.920
And it did not take long, and before like a couple months later, he was a permanent employee and it was like the thing that everyone needed.

00:24:36.079 --> 00:24:36.400
Yes.

00:24:36.720 --> 00:24:41.839
Um but we worked together, gosh, for three, four years, something like that.

00:24:42.480 --> 00:24:43.039
Three and a half years.

00:24:43.440 --> 00:24:44.799
Um, always as friends.

00:24:44.960 --> 00:24:47.599
Like we were colleagues and friends with each other.

00:24:47.680 --> 00:24:50.400
We actually butted heads a lot in the beginning.

00:24:51.200 --> 00:24:54.559
Um, actually, for not just the beginning, like probably a couple years.

00:24:54.799 --> 00:24:56.000
I'm just watching tell the stories.

00:24:56.559 --> 00:24:57.279
Like, don't do that.

00:24:57.759 --> 00:24:58.559
I'm just a flow on the book.

00:24:58.799 --> 00:24:59.599
Don't say that.

00:24:59.839 --> 00:25:06.480
Um, no, we used to like really like get into it because of just like, you know, we were all working with the same client budget.

00:25:06.559 --> 00:25:20.160
So a lot of times, like I was kind of like, you know, having to take my piece out of the budget, and he was taking his piece, and sometimes like PR would get cut for digital, or we always had this debate about like backlinks, it's industry jargon, but we would sometimes just butt head.

00:25:20.480 --> 00:25:22.640
Who's getting credit is what it sounds like.

00:25:22.799 --> 00:25:23.680
Who's gonna get credit?

00:25:24.000 --> 00:25:28.160
Well, but I mean that is part of it because digital marketing, I can measure it all the way to the city.

00:25:28.319 --> 00:25:28.480
True.

00:25:28.559 --> 00:25:29.359
No, you can't, that's true.

00:25:29.519 --> 00:25:31.119
So I can say, hey, client, look what I did.

00:25:31.200 --> 00:25:35.119
Yeah, it's a lot harder in public relations because that's sort of an earned, it's a reputation, it's a lot of people.

00:25:35.200 --> 00:25:35.440
That's true.

00:25:36.160 --> 00:25:36.640
Yeah, that's true.

00:25:36.880 --> 00:25:47.440
So it's funny because here we are married all these years later, but like we were never, we maybe like had like a flirty relationship at work eventually, but like we were friends.

00:25:47.599 --> 00:25:52.559
Um and so he quit when uh 2018.

00:25:52.799 --> 00:25:54.640
2018 to go to a different company.

00:25:54.799 --> 00:25:54.960
Okay.

00:25:55.200 --> 00:25:58.079
I stayed and I was there until 2019.

00:25:58.400 --> 00:26:07.759
Um, we when I made the leap to start my own company, um, he we kind of just we had always stayed in touch, but we kind of like more reconnected and he referred a couple clients to me.

00:26:07.920 --> 00:26:12.160
And he was like the most supportive um person of me, like going out on my own.

00:26:12.319 --> 00:26:18.319
Um he had a couple clients that he was doing on the side from his uh full-time job, and he was like, Hey, you should like talk to this person.

00:26:18.400 --> 00:26:20.559
So he connected me with a few of my like early on clients.

00:26:20.720 --> 00:26:21.920
One was actually a dating app.

00:26:22.319 --> 00:26:23.200
Oh yeah, Cove.

00:26:23.680 --> 00:26:25.440
Oh my god, no longer exists, but Cove.

00:26:25.839 --> 00:26:26.160
I love it.

00:26:27.920 --> 00:26:28.240
So good.

00:26:28.480 --> 00:26:39.200
And so we started working together on a couple things, and then you know, one thing led to another, and then shortly after that, well, I guess not until 2020, you started your own company.

00:26:39.519 --> 00:26:40.079
2021.

00:26:40.240 --> 00:26:40.640
2021.

00:26:40.799 --> 00:26:41.279
2021.

00:26:41.359 --> 00:26:42.400
Yeah, okay, so after COVID.

00:26:42.559 --> 00:26:44.960
Yeah, so mine was 2019 and his was 2021.

00:26:45.759 --> 00:26:46.000
Go ahead.

00:26:46.160 --> 00:26:46.480
No, go ahead.

00:26:46.559 --> 00:26:48.960
I'll be gonna be asked, I'll just like I have so many questions.

00:26:49.359 --> 00:26:50.799
I do, I do, I've got questions.

00:26:51.039 --> 00:26:59.519
My biggest, my biggest one was, and I because I know the listeners are thinking this right now, too, is how do you find love when you're in your career phase?

00:27:00.079 --> 00:27:06.000
Well, I feel like I feel like what they always say of like it always happens when you're not looking for it.

00:27:06.160 --> 00:27:06.880
You know what I mean?

00:27:06.960 --> 00:27:10.319
I was very focused on like starting my business.

00:27:10.559 --> 00:27:14.000
Um, you know, I was like dating all the wrong types of people.

00:27:14.400 --> 00:27:16.160
Um who's the wrong types of people?

00:27:16.240 --> 00:27:19.440
Just for those the ladies that are listening, they might be a red flag.

00:27:19.920 --> 00:27:20.720
That's what I'm saying.

00:27:21.039 --> 00:27:22.960
It's always different when the ladies say what's the wrong time.

00:27:23.920 --> 00:27:25.440
I probably can't say this on your podcast.

00:27:25.519 --> 00:27:27.200
And you know, he was just like very nice.

00:27:27.519 --> 00:27:27.759
Good guy.

00:27:30.400 --> 00:27:30.960
That's what you need.

00:27:31.359 --> 00:27:32.079
Super smart.

00:27:32.480 --> 00:27:33.119
Um, maybe.

00:27:33.759 --> 00:27:35.440
So good guys can't finish first, Dallas.

00:27:35.680 --> 00:27:37.200
Is that we want that to be a takeaway?

00:27:37.440 --> 00:27:37.759
We love that.

00:27:38.000 --> 00:27:38.960
Big guys can't finish first.

00:27:39.119 --> 00:27:39.759
Yeah, exactly.

00:27:39.920 --> 00:27:40.559
Um, yeah, yeah.

00:27:40.880 --> 00:27:41.440
But you go ahead.

00:27:41.839 --> 00:27:42.880
I mean, yeah.

00:27:43.119 --> 00:27:49.039
So my take on it all these years later is so you asked the question about how do you find love in your career.

00:27:49.200 --> 00:27:50.559
I don't have that answer.

00:27:50.720 --> 00:27:58.960
But I think the reason that we worked out, yeah, if we've always said if we walk into a bar in 2019, 2020, we don't cross paths, probably.

00:27:59.039 --> 00:28:00.480
It's just like that's that person, I'm over here.

00:28:00.640 --> 00:28:03.759
Or if I'm swiping, I'm like, thanks, thanks.

00:28:04.000 --> 00:28:08.240
But uh we did swipe, we did swipe no on each other a couple of times.

00:28:09.200 --> 00:28:10.240
Oh, we gotta talk about that too.

00:28:10.400 --> 00:28:10.960
Keep going, Dallas.

00:28:11.039 --> 00:28:11.279
Keep going.

00:28:12.319 --> 00:28:12.559
Okay.

00:28:12.799 --> 00:28:22.400
But I think where we did connect is we both, going back to what I've said a few times now, were so proficient in our skill and our profession and so passionate about it.

00:28:22.559 --> 00:28:27.279
I mean, we were at that time in a building of 50 people, and not all 50 people had the same level of passion.

00:28:27.599 --> 00:28:28.079
That makes sense.

00:28:28.240 --> 00:28:29.839
Oh my gosh, we were both on like the leadership.

00:28:30.240 --> 00:28:31.920
High achievement, yeah, yeah, different types of things.

00:28:32.240 --> 00:28:37.599
So we were able to see each other through the context of that's a person we a lot of times we'd have to pitch clients together.

00:28:37.759 --> 00:28:37.920
Yeah.

00:28:38.079 --> 00:28:38.960
This is before we're dating.

00:28:39.039 --> 00:28:42.079
So it was somebody that had my back that held me accountable.

00:28:42.240 --> 00:28:43.359
I held her accountable.

00:28:43.599 --> 00:28:45.279
We worked hard, we had to win the business.

00:28:45.440 --> 00:28:47.680
So when we did, because we mostly won.

00:28:47.920 --> 00:28:48.400
We had a lot of things.

00:28:48.640 --> 00:28:50.960
We would we would celebrate like you tell us.

00:28:51.200 --> 00:28:56.480
So we you got to see a person like this is a person I can trust that's good at what they do, they're committed to what they do.

00:28:56.880 --> 00:28:58.799
This isn't just a job, this isn't an interest.

00:28:59.359 --> 00:29:04.240
And then you fast forward many years later, then all of a sudden you're like, I know what that person's like outside of work.

00:29:04.319 --> 00:29:05.279
Also, that's good.

00:29:05.359 --> 00:29:08.720
Yeah, because most couples don't see their spouse work.

00:29:08.880 --> 00:29:09.359
No glimpse.

00:29:10.000 --> 00:29:10.720
No glimpse into work.

00:29:11.039 --> 00:29:11.440
No glimpse.

00:29:11.920 --> 00:29:13.119
Oh my gosh, that is so good.

00:29:13.200 --> 00:29:17.200
I mean, there's so many points you want to hit there that you guys were just really talking about.

00:29:17.279 --> 00:29:26.880
But it's interesting you say that because you mentioned starting off as friends, and that's something that we talked about is just having that friendship as your base and then building on that.

00:29:27.119 --> 00:29:38.400
It brings a different level of um of intimacy when you're talking about together as a couple, and you guys, I'm sure you guys can read each other's minds of what you're thinking, especially when it comes to business and those things.

00:29:38.799 --> 00:29:52.079
So now was that something when you were talking about the trust piece and you were talking about a couple of those, were those some of the the foundational pieces that you guys saw in each other where it was like, okay, this would be a good place to start with a relationship?

00:29:52.240 --> 00:29:55.279
Because I again I already know you, I know how you work, I trust you.

00:29:55.440 --> 00:29:56.480
We've pitched together.

00:29:56.720 --> 00:29:59.839
Did that really kind of set the foundation for you guys to build up on on that?

00:30:00.319 --> 00:30:08.240
Yeah, I think one of the things about us, and still to this day, but even then when we were like friends and weren't dating, is like we always had like a huge mutual respect for each other.

00:30:08.400 --> 00:30:08.880
You know what I mean?

00:30:09.039 --> 00:30:09.119
Yes.

00:30:09.519 --> 00:30:14.400
Like even if we were butting heads, like I always thought that he was super smart, super capable.

00:30:14.799 --> 00:30:18.880
Um yeah, and I feel like that's one of the things about our relationship.

00:30:19.039 --> 00:30:21.039
Like it's really based in mutual respect.

00:30:21.119 --> 00:30:24.240
And like I still to this day think he's the smartest person I've ever met.

00:30:24.319 --> 00:30:25.359
Like he challenges me.

00:30:25.440 --> 00:30:26.960
Yes, and that's what I think it was too.

00:30:27.039 --> 00:30:29.839
Like he challenged me then in maybe like an annoying way.

00:30:30.400 --> 00:30:30.640
Of course.

00:30:31.039 --> 00:30:32.480
When we were together, gosh.

00:30:32.799 --> 00:30:38.160
Um but he makes me like think differently about things and like challenges.

00:30:38.799 --> 00:30:48.559
Yeah, I think that part's important because we did argue a lot in a professional capacity, and it was heated and it was passionate, but we always fought clean.

00:30:48.880 --> 00:30:53.839
So you knew that if it turns into like a relationship and we have her have a disagreement, we've done this a million times.

00:30:54.720 --> 00:30:55.200
This is so good.

00:30:55.440 --> 00:31:04.480
So we've we've had so many other arguments and found our way through them to like a maybe sometimes a commit and like or disagree and commit and go forward anyway, kind of thing.

00:31:04.799 --> 00:31:06.079
And then you gotta do that in a relationship.

00:31:06.240 --> 00:31:07.759
And we've done that a million times at work.

00:31:08.319 --> 00:31:12.480
So then in a regular relationship, it was like I don't have to agree with you, but whatever, let's go forward.

00:31:12.880 --> 00:31:14.079
Yes, that's so good.

00:31:14.640 --> 00:31:15.200
So many good pieces.

00:31:15.839 --> 00:31:24.160
I don't know, that's just it's a great call-out because I think so often people are looking for a relationship where even if they're not in a business together, right?

00:31:24.400 --> 00:31:32.799
Because I think it's what's also really unique is that you're both business owners in your own right, running successful businesses, but then in marriage together, right?

00:31:32.960 --> 00:31:45.920
So I think for us, we talk about being in business together, but to be able to have the perspective and advantage point of like wait, we work together, but how that carries over into the actual the marriage aspect of because I think so often we see it a lot, right?

00:31:46.000 --> 00:31:50.160
Like when people think about marriage now, they watch reality TV, you're seeing the the real housewives.

00:31:50.240 --> 00:31:54.240
Oh my gosh, and it can't be an argument, Dallas, without you know, Jimmy.

00:31:54.960 --> 00:31:55.920
I love Korean.

00:31:56.640 --> 00:31:57.440
How does he know now?

00:31:57.759 --> 00:32:05.920
The tables are used, it's like the table flips, there's like hair flying your water, water mimosa, or extra and something.

00:32:06.240 --> 00:32:07.920
And it's like, what's it's like what's going on?

00:32:08.160 --> 00:32:11.839
And it's supposed to be like, you know, the day in the life of you know being married.

00:32:12.079 --> 00:32:14.480
It's like, no, that shouldn't be the norm.

00:32:14.640 --> 00:32:14.720
Right.

00:32:14.880 --> 00:32:25.200
So just the fact that you all mentioned being able to disagree but do it respectfully and have that mutual respect for each other, like that is so impactful because we're really big believers in that too.

00:32:25.279 --> 00:32:29.119
Like you can fight or disagree in a clean way.

00:32:29.440 --> 00:32:29.759
Totally.

00:32:30.000 --> 00:32:39.599
Yeah, and I can't imagine being married to even if I think back to like previous relationships, like I can't imagine being married to someone who doesn't understand like the business side.

00:32:39.680 --> 00:32:42.960
Like being a business owner is not just like what I do, it's like who I am.

00:32:43.440 --> 00:32:44.000
You know what I mean?

00:32:44.160 --> 00:32:48.799
And like we talk about business probably more than it's like normal, but that's what we enjoy.

00:32:49.039 --> 00:32:50.960
Well, we sit six feet from each other all day.

00:32:51.200 --> 00:32:53.920
Um, yeah, we work again, we share an office at home.

00:32:54.000 --> 00:32:55.519
We both work from home, we share an office.

00:32:55.599 --> 00:33:00.000
So he hears me on calls, we talk about you know, things that aren't going great.

00:33:00.079 --> 00:33:02.960
We talk about the wins, we talk about the losses, like we talk about everything.

00:33:03.119 --> 00:33:16.960
Yeah, um, and I can't imagine being with someone, and I'm sure there's a lot of people in this situation where they work in completely different industries and like can't really relate to like you can listen and you can empathize, but you still can't really like put yourself in that person's shoes.

00:33:17.039 --> 00:33:23.440
And the fact that we've worked together for so long, it's like you know, I tell him something and he truly understands like where I'm coming from.

00:33:23.680 --> 00:33:24.400
Absolutely, yeah.

00:33:24.799 --> 00:33:26.000
And it makes a huge difference too.

00:33:26.079 --> 00:33:39.440
It almost reminds me a little bit of like uh when you hear people talk about like the mama mentality of Kobe Bryant, you know, being in LA in those sense, but like it's hard for someone that doesn't understand that business or entrepreneurial or like or that drive and aspiration.

00:33:39.519 --> 00:33:43.920
Yeah if you're not a high achiever, and it's like, well, why are you working on this after five?

00:33:44.079 --> 00:33:44.559
Yes, yeah, yeah.

00:33:44.640 --> 00:33:45.200
It's after five.

00:33:45.440 --> 00:33:47.359
Like, why aren't we going out to hang out?

00:33:47.440 --> 00:33:52.240
And this is like, no, like not only do we have a deadline, but like I've got a client and my name is on.

00:33:52.640 --> 00:33:56.720
Because it's a lot different when your name is on the laboratory on the business.

00:33:56.960 --> 00:34:03.519
And it's like, no, they're counting on Jen, they're counting on Dallas to deliver on exactly what we said we were gonna accomplish.

00:34:03.759 --> 00:34:10.480
And it doesn't mean that we can make it to every you know, everything that's fun, or and I just think sometimes people don't think about that.

00:34:10.639 --> 00:34:13.519
They're like, oh, you're a business owner, so you set your schedule, yeah.

00:34:13.679 --> 00:34:19.119
You can come, you can do whatever you want, like you can be available every day, and it's like a lot of times it's the opposite.

00:34:19.199 --> 00:34:21.280
You're working longer hours when you're working for yourself.

00:34:21.760 --> 00:34:31.760
Yeah, we both work harder now than we ever have, and we do have a lot of freedom, but there's you know, and we love to travel, and there's times like when we travel, we always carve out like time to work while we're there, like it never stops.

00:34:31.840 --> 00:34:36.559
Yeah, or you know, sometimes uh my brain just won't shut off sometimes when I'm trying to sleep.

00:34:36.639 --> 00:34:39.360
I'll literally sometimes get up and write a press release in the middle of the night.

00:34:40.079 --> 00:34:59.519
Like there's just yeah, there's just things I like, you know, do things on the planes, trains, like wherever you can, which is nice that we can work from anywhere, but yeah, there's never we never experience what you just said of like, come on, it's five o'clock, turn it off, because yeah, we have those times like I'll be cooking dinner or something, and then all of a sudden, like she's gone.

00:34:59.599 --> 00:35:04.639
And in a I guess typical relationship, whatever you call that, that you could see how that would cause friction.

00:35:04.880 --> 00:35:09.599
Like I'm over here cooking, and all of a sudden you're doing something else, where I'm just like she's sending some emails that she's probably gotta send.

00:35:09.760 --> 00:35:13.199
Like, I don't care, I'm gonna cook and I'll cook I'll finish dinner, I'll let you know when it's ready.

00:35:13.599 --> 00:35:17.840
Versus like in other relationships that you've had and I've I've had, it's like that's a problem.

00:35:18.159 --> 00:35:19.360
Yeah, like I don't care.

00:35:19.599 --> 00:35:20.880
You got work to do, go do your work.

00:35:21.039 --> 00:35:22.320
Yeah, yeah, absolutely.

00:35:22.559 --> 00:35:35.840
And just because we get asked this often, being, you know, we although we're a husband and wife team, but just you guys being in the same industry, knowing and understanding how hard it is to again have your name on the door, and it's there's a lot that comes with that.

00:35:36.320 --> 00:35:44.400
Do you what do you guys do to for kind of that hard stop where you make that transition to say, like, okay, let's maybe focus on the relationship or the marriage.

00:35:44.639 --> 00:35:50.880
I know there's seasons in business too where it's like, listen, this is just a grind season and we're just working constantly.

00:35:51.039 --> 00:35:52.320
So we're gonna figure this out.

00:35:52.480 --> 00:35:53.920
But what are some of those tips?

00:35:54.079 --> 00:36:01.360
Because I'm sure there's some other uh husband and wife teens, whether they're in the same industry or working together, that would love to hear just how to kind of make that switch over.

00:36:01.440 --> 00:36:02.960
I know that's something we get asked often.

00:36:03.920 --> 00:36:11.440
Um, I mean, we do a lot of like I mean, we work in the restaurant industry and stuff too, so we're always out, but we're constantly doing like date nights.

00:36:11.599 --> 00:36:15.760
We do a lot because with our with um my stepkids, like we have the kids every other week.

00:36:15.920 --> 00:36:24.400
So it's like when we don't have them, it's like we have a lot of freedom at night to like go out to dinner or like go to watch a football game or whatever.

00:36:24.559 --> 00:36:34.960
Um so we spend a lot of like qual like true quality time together, and I think that's really like rare that like none of my couple, my friends and their husbands spend nearly as much time as we do.

00:36:35.119 --> 00:36:38.400
We work together all day long and we love spending time together.

00:36:38.559 --> 00:36:41.679
Well, we hang out every single night unless like one of us has plans.

00:36:41.760 --> 00:36:44.079
It's usually me because it's like a work event or whatever.

00:36:44.320 --> 00:36:51.599
Um, but yeah, we do a lot of like date nights, we love to travel, and I feel like that's really like our hard stop, like our disconnect time from the world.

00:36:51.760 --> 00:36:56.880
Like to me, that's our favorite, like my favorite thing to do with you, especially internationally.

00:36:57.199 --> 00:37:04.239
Um, so we really try to make a point of doing like a big trip at least like once a year and try to disconnect as much as possible, but we still end up working a little bit.

00:37:04.719 --> 00:37:07.840
Absolutely you've got to tell us about you've gotta tell us about a recent trip.

00:37:08.000 --> 00:37:12.239
So just kind of favorite experience from a place you recently traveled and why it was your favorite.

00:37:12.719 --> 00:37:14.400
Well, we just got back from Spain and Portugal.

00:37:14.719 --> 00:37:16.960
So we were there for I heard gorgeous days.

00:37:18.079 --> 00:37:18.800
Uh it was a lot of fun.

00:37:18.880 --> 00:37:23.199
We started up in Mallorca, which is I think a small island off of the coast of Spain.

00:37:23.360 --> 00:37:24.639
I don't know where any of these places are.

00:37:24.960 --> 00:37:26.159
I'm from a small town in Minnesota.

00:37:26.559 --> 00:37:27.920
He's like small town in Minnesota.

00:37:28.480 --> 00:37:29.679
But now I've traveled all over.

00:37:30.559 --> 00:37:36.400
So Mallorca, then we went to Barcelona for a few nights, down to Madrid, and then over to Portugal, Lisbon.

00:37:36.559 --> 00:37:37.360
Uh it was a ton of fun.

00:37:37.519 --> 00:37:37.840
It was great.

00:37:37.920 --> 00:37:42.559
Yeah, just every day we wake up and we the way we travel is we don't have a plan.

00:37:42.880 --> 00:37:45.599
So people think we're crazy the way that we're gonna sell a lot of pain.

00:37:45.760 --> 00:37:46.880
But like really don't have a plan.

00:37:47.039 --> 00:37:48.159
Like we don't have hotels.

00:37:48.320 --> 00:37:50.880
Like we go crazy.

00:37:50.960 --> 00:37:51.119
Yeah.

00:37:51.679 --> 00:37:51.760
Yeah.

00:37:52.079 --> 00:37:52.719
So those moves.

00:37:52.960 --> 00:37:53.599
How does that work?

00:37:53.840 --> 00:37:54.960
I mean, the craziest one.

00:37:55.599 --> 00:37:57.519
No bags, no bags, bags, no bags?

00:37:58.000 --> 00:37:58.559
No, we got bags.

00:37:58.800 --> 00:38:00.000
We have bags, we got bags, yeah.

00:38:00.320 --> 00:38:02.719
We booked the Maldives the night before.

00:38:03.039 --> 00:38:03.119
Yeah.

00:38:03.679 --> 00:38:04.159
The night before.

00:38:04.239 --> 00:38:04.880
I was we were on some.

00:38:05.840 --> 00:38:06.639
It was our honeymoon.

00:38:06.800 --> 00:38:08.000
Well, hold on, you gotta bag up.

00:38:08.079 --> 00:38:12.880
So it was our honeymoon, and I always wanted like my dream honeymoon was the Maldives.

00:38:13.119 --> 00:38:15.199
And I looked at the weather, by the way.

00:38:16.480 --> 00:38:22.159
And it was supposed to rain like every day, but we couldn't figure out like, okay, is it like Hawaii where it just like rains a little?

00:38:22.480 --> 00:38:24.320
Yes, yeah, or is it gonna be like a downpour?

00:38:24.960 --> 00:38:27.840
Like, I'm not going all the way to the Maldives and getting an overwhelming bottle.

00:38:30.800 --> 00:38:32.159
We were like, okay, what do we do?

00:38:32.239 --> 00:38:36.079
So we had been to Thailand once before together, and we love Thailand.

00:38:36.239 --> 00:38:42.400
And we're like, why don't we just like book a ticket to Bangkok, a round trip ticket to Bangkok and figure it out?

00:38:42.559 --> 00:38:45.599
So for our honeymoon, we went to Bangkok, loved it.

00:38:45.679 --> 00:38:47.920
We hadn't been to Bangkok before, but we've been to Thailand.

00:38:48.000 --> 00:38:48.320
Yeah.

00:38:48.559 --> 00:38:51.760
Uh we went to a little island, Kosamui, which how did we get there?

00:38:52.000 --> 00:38:52.639
Kosamui.

00:38:53.039 --> 00:38:54.800
The server in the restaurant where she's a little bit.

00:38:55.280 --> 00:38:57.920
So we had we had nothing, we had nothing planned besides round trips to Bangkok.

00:38:58.880 --> 00:39:00.960
So you're sitting in the restaurant with your bags in Bangkok.

00:39:01.360 --> 00:39:04.159
Well, we had like dropped, we had a we booked a hotel in Bangkok.

00:39:04.239 --> 00:39:06.400
Okay, yeah, and then we're just going about our day.

00:39:06.639 --> 00:39:06.880
I see.

00:39:07.119 --> 00:39:08.880
And then we asked the server, where should we go next?

00:39:09.280 --> 00:39:10.559
You live here, where should we go?

00:39:10.719 --> 00:39:12.800
And she said there's a small island called Kosamui.

00:39:13.039 --> 00:39:14.639
You can book a small airplane, we'll take you out there.

00:39:14.880 --> 00:39:16.800
And that's where they just got on our phones and booked it.

00:39:17.039 --> 00:39:17.599
What's the show?

00:39:17.840 --> 00:39:18.960
And that's where they filmed White Lotus.

00:39:19.039 --> 00:39:19.280
Oh, yeah.

00:39:19.599 --> 00:39:21.440
Oh, but this was years before that.

00:39:23.119 --> 00:39:24.320
But that's where they just shot White Lotus.

00:39:24.559 --> 00:39:27.920
So we never would have known that if this one server wasn't like you should go to Kosamui.

00:39:28.079 --> 00:39:28.159
Yeah.

00:39:28.400 --> 00:39:28.719
I loved it.

00:39:28.960 --> 00:39:30.639
So anyway, we go to Kosamui.

00:39:30.800 --> 00:39:30.880
Yeah.

00:39:31.039 --> 00:39:31.920
That's where I turned 40.

00:39:32.000 --> 00:39:35.039
So we celebrated my 40th birthday in Koosamui on our honeymoon.

00:39:35.199 --> 00:39:36.800
And we're there, and it's amazing.

00:39:36.880 --> 00:39:39.280
And we love Thailand, but we're like, we've been to Thailand.

00:39:39.360 --> 00:39:42.480
Like, and we had two, we had a full two weeks, which is like rare for us.

00:39:42.559 --> 00:39:44.480
So we're like, should we just like island hop in Thailand?

00:39:44.639 --> 00:39:45.840
But we're like, we've already done it.

00:39:46.000 --> 00:39:48.239
It's like only five more hours to the Maldives.

00:39:48.320 --> 00:39:49.679
Should we just like pull the trigger?

00:39:50.000 --> 00:39:50.239
Five hours.

00:39:50.320 --> 00:39:50.639
We gotta go.

00:39:50.880 --> 00:39:51.519
Just five more hours.

00:39:51.920 --> 00:39:52.400
Pull the trigger.

00:39:52.639 --> 00:39:59.840
So we literally flew back to Bangkok from the island in Thailand, and that night booked an overwater villa in the Maldives.

00:40:00.079 --> 00:40:00.320
Yes.

00:40:00.480 --> 00:40:01.519
We had to book a seaplane.

00:40:01.599 --> 00:40:02.159
What did they say?

00:40:02.320 --> 00:40:04.000
Book your seaplane like four months in advance.

00:40:04.400 --> 00:40:07.280
I started getting these emails that are like 60 days out, here's your list.

00:40:07.440 --> 00:40:08.480
30 days out, here's your list.

00:40:08.639 --> 00:40:10.159
I'm like, I'm gonna be there in eight hours.

00:40:10.880 --> 00:40:11.760
60 days out.

00:40:12.000 --> 00:40:14.159
Like, no, no, I need 60 minutes out.

00:40:14.400 --> 00:40:15.440
Oh my gosh.

00:40:15.679 --> 00:40:23.920
So we literally fly from Bangkok to the Maldives that we booked the night before, and it was the most incredible, like thank God we did it.

00:40:24.000 --> 00:40:27.039
It was the most incredible honeymoon beak in the Maldives.

00:40:27.199 --> 00:40:28.239
Oh, overwater book.

00:40:28.719 --> 00:40:30.320
I'm not gonna go to Maldives and not get the opening.

00:40:31.199 --> 00:40:31.920
I feel the same way.

00:40:32.400 --> 00:40:33.440
We can't have to walk to the water.

00:40:33.840 --> 00:40:34.559
No, no, no, no, no.

00:40:34.800 --> 00:40:35.119
We've got to do that.

00:40:35.199 --> 00:40:35.760
No, no, no, no.

00:40:36.239 --> 00:40:37.760
I mean we have to like dive in.

00:40:37.840 --> 00:40:37.920
Yeah.

00:40:38.159 --> 00:40:38.880
Like where I'm at.

00:40:39.119 --> 00:40:39.679
It was great.

00:40:40.079 --> 00:40:41.360
I did screw up that one though.

00:40:41.440 --> 00:40:43.840
I booked an extra night by mistakes about a package.

00:40:44.079 --> 00:40:44.559
Oh, okay.

00:40:44.800 --> 00:40:48.000
But then we're there, and I'm like, well, I don't know if kids will have to figure it out.

00:40:48.480 --> 00:40:49.440
See you soon.

00:40:49.840 --> 00:40:50.880
Kids, we will see you soon.

00:40:51.440 --> 00:40:55.840
We did make sure that they had arrangements, but yeah, we did end up staying next to the state.

00:40:57.519 --> 00:40:57.920
It was complicated.

00:40:58.719 --> 00:40:59.440
Yeah, that's true.

00:40:59.760 --> 00:41:00.719
I guess we're here an extra night.

00:41:00.800 --> 00:41:01.119
Oh bad.

00:41:01.199 --> 00:41:01.679
Oh, too bad.

00:41:01.920 --> 00:41:03.440
Yeah, like oh I'm crying out.

00:41:04.000 --> 00:41:05.039
I gotta send a text, right?

00:41:05.199 --> 00:41:07.039
Jump on the Wi-Fi like I'll be back soon.

00:41:07.360 --> 00:41:08.320
Sorry if it's delayed.

00:41:08.559 --> 00:41:09.360
People think we're crazy.

00:41:09.440 --> 00:41:10.480
We love to travel like that.

00:41:10.639 --> 00:41:13.519
We're like this time we just booked round trip flights.

00:41:13.599 --> 00:41:19.519
Um, to we flew in to Majorca and then had a flight back from Lisbon and figured out everything in between.

00:41:20.000 --> 00:41:22.239
We just knew we were gonna go from Majorca to Lisbon.

00:41:22.320 --> 00:41:23.440
We didn't know what happened in the middle.

00:41:23.599 --> 00:41:23.679
Yeah.

00:41:24.559 --> 00:41:26.400
Okay, so do you is this not bringing anxiety?

00:41:26.480 --> 00:41:26.960
I'm getting anxious.

00:41:27.119 --> 00:41:27.679
I'm getting anxious.

00:41:28.159 --> 00:41:31.039
But for you guys, you're just like, no, let's just roll with it.

00:41:31.199 --> 00:41:37.039
But I mean, there's maybe a characteristic trait there of entrepreneurs and like people are willing to take a risk and figure it out along the way.

00:41:40.079 --> 00:41:40.400
It's true.

00:41:40.559 --> 00:41:41.199
I love that though.

00:41:41.280 --> 00:41:54.000
That that's like a really that's a really great tip though for somebody that's right now, because I feel like so many people are looking for um you know some more excitement or you know, of course, yeah, things in their in their marriage.

00:41:54.079 --> 00:42:01.280
And a lot of times I feel like people end up trying to find that outside of their marriage versus finding something to do together that's exciting.

00:42:01.360 --> 00:42:05.280
That's like, wait, we literally have no idea where we're going from Bangkok, but we're here.

00:42:05.679 --> 00:42:06.000
I love that.

00:42:06.239 --> 00:42:07.519
And it maybe it doesn't have to be that extreme.

00:42:07.679 --> 00:42:12.719
You could just like Nashville or something and then figure it out why we're here.

00:42:13.199 --> 00:42:17.119
Like there's the TV show Amazing Race, and I was like, we do this a couple times a year.

00:42:18.320 --> 00:42:19.840
This is our life, actually.

00:42:20.000 --> 00:42:20.719
Let's do a doc.

00:42:21.599 --> 00:42:24.400
Fun fact Do we get invited to do the uh Amazing Race?

00:42:25.119 --> 00:42:29.920
Yeah, well, we've been asked to be on like reality TV like a couple of times.

00:42:30.079 --> 00:42:32.079
I was like, I wasn't quite ready for the amazing race.

00:42:32.559 --> 00:42:33.920
But you just reminded me when you said that.

00:42:34.000 --> 00:42:35.280
I was like, I don't know.

00:42:35.360 --> 00:42:36.159
I don't know if I'm ready.

00:42:36.480 --> 00:42:38.800
Listen, I like to like work out and get active, but not like that.

00:42:38.960 --> 00:42:39.679
That sounds intense.

00:42:39.840 --> 00:42:40.239
Intense.

00:42:40.320 --> 00:42:40.800
Yeah, no things.

00:42:41.440 --> 00:42:43.119
Yeah, you gotta leave your life to go.

00:42:43.280 --> 00:42:43.440
Right.

00:42:44.239 --> 00:42:45.199
I feel like this guy would like that.

00:42:45.280 --> 00:42:46.400
He's a big uh big brother.

00:42:46.960 --> 00:42:47.599
Oh, are you ready?

00:42:47.679 --> 00:42:48.880
Oh you're ready.

00:42:48.960 --> 00:42:49.519
Are you are you ready?

00:42:50.320 --> 00:42:51.519
Is that is that shoulder ready?

00:42:51.679 --> 00:42:52.480
Yeah, okay.

00:42:52.800 --> 00:42:54.320
He's like, I'm loosening the shoulder up.

00:42:54.400 --> 00:42:55.280
I'm putting call my number.

00:42:55.519 --> 00:42:56.719
That's why Amazing Race calls you.

00:42:56.800 --> 00:42:57.440
Give him this guy's number.

00:42:58.239 --> 00:42:59.760
I'm gonna straightforward, I'm gonna forward the email.

00:43:01.440 --> 00:43:03.360
Yeah, that'll be awesome.

00:43:03.519 --> 00:43:03.920
I love that.

00:43:04.159 --> 00:43:07.760
All right, so as we wrap up, we're gonna do a lightning round.

00:43:07.920 --> 00:43:08.159
Okay.

00:43:08.320 --> 00:43:12.239
So you can either describe this in one word or a phrase, you choose.

00:43:12.480 --> 00:43:16.159
So we'll start with Jen and then we'll go Dallas, and this will be for every question we'll do.

00:43:16.239 --> 00:43:16.480
Okay.

00:43:16.800 --> 00:43:19.840
So, Jen, what's your go-to morning ritual?

00:43:20.559 --> 00:43:21.599
Definitely coffee.

00:43:21.679 --> 00:43:22.960
We're both coffee junkies.

00:43:23.039 --> 00:43:24.719
Like, I cannot operate without coffee.

00:43:24.960 --> 00:43:25.280
What type?

00:43:25.440 --> 00:43:25.679
What type?

00:43:25.760 --> 00:43:25.840
Yeah.

00:43:26.159 --> 00:43:26.639
I was a barista.

00:43:26.880 --> 00:43:28.400
Okay, like uh, he was a barista.

00:43:28.880 --> 00:43:31.840
People are gonna hate on us for this, but we both still like Starbucks.

00:43:31.920 --> 00:43:32.320
Like, I didn't know.

00:43:32.400 --> 00:43:35.119
Okay, judge for the pumpkin spice lobby.

00:43:35.519 --> 00:43:37.519
Yeah, but we did get uh what do we have?

00:43:37.679 --> 00:43:38.159
A Jura.

00:43:38.400 --> 00:43:40.000
We got a Jura when we got married.

00:43:40.400 --> 00:43:42.480
It's like an uh like an espresso maker.

00:43:43.440 --> 00:43:45.679
It's a little fancy or a leave a common thing.

00:43:46.079 --> 00:43:46.800
The big silver one.

00:43:47.119 --> 00:43:49.360
Do you have to tip the shots or is it you can?

00:43:49.599 --> 00:43:51.199
I don't get that crew.

00:43:51.599 --> 00:43:52.079
It's optionable.

00:43:52.159 --> 00:43:52.239
Okay.

00:43:54.320 --> 00:43:55.519
That's that's where I'm at.

00:43:55.760 --> 00:43:57.679
He's the one that's like, okay, let's temper it.

00:43:57.760 --> 00:43:58.639
Let's let's get it.

00:43:58.719 --> 00:44:02.480
I thought I used to bring her to lattes and make an extra love in there.

00:44:03.119 --> 00:44:03.679
Latte art.

00:44:04.079 --> 00:44:04.559
Delish.

00:44:04.880 --> 00:44:05.360
So good.

00:44:05.599 --> 00:44:06.880
He makes a great dirty chai.

00:44:06.960 --> 00:44:07.360
Ooh, yeah.

00:44:07.920 --> 00:44:08.159
Yeah.

00:44:08.320 --> 00:44:09.760
But we drink iced coffee.

00:44:09.840 --> 00:44:13.760
So we do make it at home with our Jura, but we also drink a lot of Starbucks.

00:44:13.920 --> 00:44:15.119
Ooh, love that.

00:44:15.360 --> 00:44:15.679
Okay.

00:44:16.159 --> 00:44:18.400
Uh my morning routine is one of two things.

00:44:18.480 --> 00:44:22.320
I either wake up and I'm getting Starbucks, or I'm bringing the kids to school.

00:44:22.719 --> 00:44:22.880
Okay.

00:44:23.119 --> 00:44:24.079
That's a whole routine in itself.

00:44:24.639 --> 00:44:29.199
Get them up, get them fed, get them dressed, get them off to school, and then I get Starbucks after it.

00:44:29.440 --> 00:44:29.679
Yes.

00:44:29.840 --> 00:44:31.199
Quick question: how old are they?

00:44:31.360 --> 00:44:33.440
Uh about to be 14 and then 11.

00:44:33.679 --> 00:44:34.880
Oh, so you have a teenager.

00:44:35.119 --> 00:44:35.280
Yeah.

00:44:35.440 --> 00:44:36.320
We got two teenage boys.

00:44:36.719 --> 00:44:40.239
Basically two, because the younger one always becomes the older, so of course.

00:44:40.400 --> 00:44:40.559
Of course.

00:44:41.039 --> 00:44:42.000
Do they eat a lot?

00:44:42.239 --> 00:44:43.199
Uh yeah, they do.

00:44:43.280 --> 00:44:43.440
Yeah.

00:44:43.920 --> 00:44:44.239
They do.

00:44:44.480 --> 00:44:45.039
It's like our food.

00:44:45.440 --> 00:44:46.239
We always joke about this.

00:44:46.400 --> 00:44:46.719
Not a ton.

00:44:46.960 --> 00:44:48.719
We have all the food in the world at our house.

00:44:48.960 --> 00:44:51.199
When they go to their grandpa's house, they they eat everything.

00:44:51.440 --> 00:44:52.719
They like eat them out of the house and home.

00:44:53.360 --> 00:44:55.599
It's like, are you guys eating it?

00:44:55.679 --> 00:44:56.320
Like, what's happening?

00:44:56.559 --> 00:44:56.880
Yeah, I don't know.

00:44:57.039 --> 00:44:58.880
Well, you think it's because they don't have video games over there?

00:44:58.960 --> 00:45:01.679
So they're like maybe a little bit more like eating out of border guys.

00:45:02.639 --> 00:45:04.719
Yeah, it's more so refill the snacks.

00:45:05.280 --> 00:45:05.679
That's good.

00:45:06.079 --> 00:45:06.320
That's good.

00:45:06.559 --> 00:45:07.199
Okay, perfect.

00:45:07.280 --> 00:45:10.239
So, Jen, best advice you've ever received.

00:45:11.360 --> 00:45:16.800
Um, probably going back to my father, he always instilled in me effort equals results.

00:45:16.960 --> 00:45:18.639
So my dad was a business owner.

00:45:18.719 --> 00:45:26.320
Um, he owned his own printing company, and I grew up like watching him like, you know, run his own business, and he always literally every day.

00:45:26.559 --> 00:45:28.480
Remember, effort equals results.

00:45:28.559 --> 00:45:36.000
And like it's such a general saying, it's not like it's like groundbreaking, but it's like, you know, put in the hard work and you're gonna see the results.

00:45:36.079 --> 00:45:36.239
Yes.

00:45:36.480 --> 00:45:38.320
And so that's kind of what I live my life by.

00:45:38.559 --> 00:45:39.039
I love that.

00:45:39.199 --> 00:45:39.440
Real.

00:45:39.760 --> 00:45:41.039
That's real, that's real talk.

00:45:41.199 --> 00:45:42.000
Okay, Dallas.

00:45:42.320 --> 00:45:46.239
You know, I hadn't thought about this until we had the getting punched in the face conversation about hockey.

00:45:46.480 --> 00:45:48.400
I literally hadn't thought about this in all those years.

00:45:48.719 --> 00:45:51.760
When I was playing for one team, I was the I was probably 15.

00:45:52.159 --> 00:45:54.239
Age group went up to 21, so I was the youngest one.

00:45:54.559 --> 00:45:56.559
Oh my gosh, you're playing with 21-year-olds?

00:45:56.880 --> 00:45:58.400
Yeah, yeah, I went up to 21.

00:45:58.480 --> 00:46:00.639
And uh so I was playing and I was struggling.

00:46:00.719 --> 00:46:02.320
It was not it was not a good day for me.

00:46:03.039 --> 00:46:08.239
And I'm sitting on the bench there in between shifts, and the guy who's like the guy on the team, he just happens to be sitting next to me.

00:46:08.639 --> 00:46:10.480
Never talk to the guy, too intimidated.

00:46:10.719 --> 00:46:12.400
And he's like, hey man, how you how you doing?

00:46:12.639 --> 00:46:14.320
I'm like, not good.

00:46:14.639 --> 00:46:16.000
And then he's like, you know what?

00:46:16.079 --> 00:46:16.719
Here's the deal.

00:46:17.280 --> 00:46:23.280
You already made the team, you've proved that you could be here, you've got the skill to be here, stop thinking so much and just play the game.

00:46:23.840 --> 00:46:27.599
And then, like, I haven't thought about that a lot, but I do remember I carried that for a lot of years.

00:46:27.760 --> 00:46:29.039
Like, just play the game.

00:46:29.679 --> 00:46:33.920
You don't gotta worry about the details, the tactical stuff, but just play the game.

00:46:34.400 --> 00:46:35.039
And work for me.

00:46:35.679 --> 00:46:36.000
That's good.

00:46:36.320 --> 00:46:36.719
That's really good.

00:46:37.119 --> 00:46:40.320
Kind of reminds me of the I miss a thousand percent of the shots you don't take.

00:46:40.639 --> 00:46:42.559
Yeah, like if you're not in the game, you don't even have a chance.

00:46:42.719 --> 00:46:43.280
Yeah, I love that.

00:46:43.760 --> 00:46:45.039
Yeah, that's fantastic.

00:46:45.280 --> 00:46:45.920
All right.

00:46:46.079 --> 00:46:51.360
So, because you both work in marketing and PR, Jen, what is your favorite brand story?

00:46:52.079 --> 00:46:56.000
So I know that you're just like this brand and this story resonate.

00:46:56.960 --> 00:46:57.280
No pressure.

00:46:57.599 --> 00:46:58.000
No pressure.

00:46:58.239 --> 00:46:58.719
Make him go first.

00:47:01.039 --> 00:47:26.000
That's like a uh Well, I don't know that I have like a brand name story, but I think the brands that I like working with the best, because when we well, I have very large clients now too, but when I was working at my last agency, we had like American Express and AAA and Farmers Insurance, all these huge brands spending tens of millions of dollars every year, and we're trying to manage that money, and it almost didn't matter anymore if you were good or bad.

00:47:26.480 --> 00:47:35.360
So the brands I love working with now are like the local pizzeria or the local car wash, where it's like they love what you're doing, and you love working for them, and what you're doing matters.

00:47:35.519 --> 00:47:37.679
It allows them to grow, hire employees, make more money.

00:47:38.079 --> 00:47:38.400
I love that.

00:47:38.639 --> 00:47:39.199
That's the best part.

00:47:39.280 --> 00:47:40.000
Those are the best brands.

00:47:40.239 --> 00:47:40.880
Yeah, I agree.

00:47:41.199 --> 00:47:42.079
Yeah, that's amazing.

00:47:42.320 --> 00:47:50.559
I'll kind of dovetail on that a little bit, a similar answer, but I think it's really like the people that you work with at the brands, and you guys know because you have a lot of brand partnerships.

00:47:50.719 --> 00:47:50.880
Yeah.

00:47:51.119 --> 00:47:53.039
It doesn't matter like how cool the brand is.

00:47:53.119 --> 00:47:56.639
Like, I have repped some really cool brands over the course of my career.

00:47:56.800 --> 00:47:59.920
And like back in the day, I did work with Tropicana Las Vegas.

00:48:00.000 --> 00:48:03.119
We threw the White Party in Vegas when Nikki Beach went there.

00:48:03.519 --> 00:48:07.280
Um like Halle Berry came.

00:48:07.360 --> 00:48:08.559
It was like a big deal, it was like a big deal.

00:48:13.920 --> 00:48:16.239
Oh swordfish?

00:48:16.800 --> 00:48:17.360
You know, you know.

00:48:18.400 --> 00:48:21.119
I know I knew the reference, the name.

00:48:22.239 --> 00:48:23.599
That's a big deal.

00:48:23.840 --> 00:48:25.280
And in Vegas, oh my gosh.

00:48:25.440 --> 00:48:25.519
Yeah.

00:48:25.760 --> 00:48:26.000
Epic.

00:48:26.159 --> 00:48:26.239
Yeah.

00:48:26.320 --> 00:48:30.320
So it's like we've done some, I've done some really cool stuff over the course of my career.

00:48:30.559 --> 00:48:42.559
But if you if the clients, the actual people that you're working with aren't nice people or aren't cool to work with, or they're not people that are appreciative or that you can joke around with or actually have a good time with, it doesn't matter how cool the brand is.

00:48:42.639 --> 00:48:45.679
And you can work on something that is considered so dry and boring.

00:48:45.840 --> 00:48:49.039
And if the people are cool, it's like that's what makes a fun brand.

00:48:49.199 --> 00:48:50.559
So that's my answer.

00:48:50.719 --> 00:48:51.039
I love that.

00:48:51.199 --> 00:48:52.480
That's that's a really great call out too.

00:48:52.559 --> 00:48:58.239
And I know we're rapid fire, but I had a um I had a boss tell me one time if you like who you work with, you'll figure it out.

00:48:58.400 --> 00:48:58.480
Yeah.

00:48:58.880 --> 00:49:01.199
If you don't like who you work with, you don't basically doesn't stand a chance.

00:49:01.360 --> 00:49:01.440
Right.

00:49:01.760 --> 00:49:02.880
And I feel like that's exactly it.

00:49:02.960 --> 00:49:07.360
It's like if you like like the problem, you'll figure it out, you'll, you know, you'll you'll get to a solution.

00:49:07.679 --> 00:49:12.719
But if you guys don't like each other, like, you know, it's gonna be a lot harder to move things forward and on a workfront.

00:49:13.199 --> 00:49:13.679
Absolutely.

00:49:13.840 --> 00:49:15.920
All right, cardio or weights?

00:49:16.480 --> 00:49:18.960
Uh we're definitely into weights more so.

00:49:19.199 --> 00:49:22.159
So back in the day I did more more cardio.

00:49:22.559 --> 00:49:26.480
Um, I would do the elliptical and I was into running for a hot minute.

00:49:26.639 --> 00:49:29.519
Um, but we uh work out together.

00:49:29.920 --> 00:49:30.000
Okay.

00:49:30.320 --> 00:49:34.960
We go to mountainside, yes, and we try to do three days a week of weights.

00:49:35.119 --> 00:49:39.440
It usually ends up not being three days because of just schedule conflicts or whatever life.

00:49:39.920 --> 00:49:42.880
Um, but yeah, we typically do weight training together.

00:49:43.119 --> 00:49:43.679
I love that.

00:49:44.000 --> 00:49:44.960
Yeah, I don't run.

00:49:45.679 --> 00:49:46.239
They say cooking.

00:49:46.320 --> 00:49:46.639
We're here now.

00:49:47.519 --> 00:49:47.920
We're here, yeah.

00:49:48.159 --> 00:49:48.800
That's what we've heard.

00:49:49.119 --> 00:49:49.679
You two, yeah.

00:49:49.760 --> 00:49:51.119
You guys can you guys can hang out.

00:49:51.199 --> 00:49:52.320
We're gonna be hanging out.

00:49:52.480 --> 00:49:52.719
I don't know.

00:49:52.880 --> 00:49:53.679
Love Starbucks.

00:49:53.920 --> 00:49:54.800
Elliptical or running.

00:49:55.039 --> 00:49:55.920
I'm in, I'm in for a minute.

00:49:56.000 --> 00:49:56.239
Yeah, yeah.

00:49:56.320 --> 00:49:57.280
I'm here for elliptical running.

00:49:58.159 --> 00:49:59.519
Question What's longer?

00:49:59.760 --> 00:50:01.760
A treadmill minute or a microwave minute.

00:50:02.079 --> 00:50:02.320
Oh man.

00:50:02.480 --> 00:50:03.039
Oh gosh.

00:50:03.360 --> 00:50:03.679
Yeah.

00:50:04.000 --> 00:50:04.880
For me, a treadmill minute.

00:50:08.159 --> 00:50:09.679
Because there's a reward at the end of the microwave.

00:50:10.559 --> 00:50:12.559
Yeah, that's true.

00:50:12.719 --> 00:50:15.199
All right, Mondays or Fridays?

00:50:16.719 --> 00:50:18.960
I've that's the weird thing about being a business owner.

00:50:19.039 --> 00:50:19.920
It like doesn't matter anymore.

00:50:20.159 --> 00:50:20.639
You know what I mean?

00:50:21.199 --> 00:50:21.840
Fridays can be.

00:50:22.559 --> 00:50:29.440
Yeah, and like I forget that there's like holiday, like yeah, like the normal holidays that everyone has off, like Veterans Days coming up.

00:50:30.320 --> 00:50:37.039
And I mean, a holiday that should by all means be celebrated, but I just like, you know, it's just a like another work day to me.

00:50:37.199 --> 00:50:37.920
And then I get frustrated.

00:50:38.000 --> 00:50:39.039
I'm like, no one's working today.

00:50:39.119 --> 00:50:40.159
I'm trying to get some stuff done.

00:50:40.480 --> 00:50:40.719
Let's go.

00:50:43.599 --> 00:50:43.760
Yeah.

00:50:44.400 --> 00:50:46.719
So I mean, it's kind of all the same Fridays and Mondays.

00:50:46.800 --> 00:50:50.559
It's not as a business owner, like, I don't count down to the weekends anymore.

00:50:50.719 --> 00:50:51.280
You know what I mean?

00:50:51.519 --> 00:50:52.559
It's not like, yeah.

00:50:52.719 --> 00:50:58.400
And it's also like I I truly love what I do, and so I'm not like, when is this week gonna be over?

00:50:58.559 --> 00:50:59.840
Yeah, like I'm over it.

00:51:00.079 --> 00:51:01.840
Yeah, so I mean, it's all the same.

00:51:02.000 --> 00:51:02.480
I hear you.

00:51:02.719 --> 00:51:04.480
Yeah, not to make this uninteresting, but the same.

00:51:04.559 --> 00:51:05.280
I have the same answer.

00:51:05.360 --> 00:51:06.079
Yeah, I love that.

00:51:06.320 --> 00:51:11.840
We work every day, some doesn't matter what day of the week it is, if it's a holiday, we're working in some capacity.

00:51:11.920 --> 00:51:15.199
Yeah, sometimes you're just mentally churning on something.

00:51:15.679 --> 00:51:19.360
We we are big into y'all appreciate this, we're very big into sports betting.

00:51:19.519 --> 00:51:19.760
Oh, yeah.

00:51:20.480 --> 00:51:21.119
Are you?

00:51:21.440 --> 00:51:22.320
Yeah, especially um.

00:51:24.320 --> 00:51:24.559
Yes.

00:51:26.559 --> 00:51:29.679
No, no, they say bet five with 500 and a hundred.

00:51:29.760 --> 00:51:30.239
I'm just gonna be.

00:51:30.400 --> 00:51:31.599
We are extremely accountable.

00:51:31.679 --> 00:51:33.280
We bet like a very small amount.

00:51:33.760 --> 00:51:35.840
We're very financially responsible.

00:51:36.159 --> 00:51:36.480
Okay.

00:51:36.719 --> 00:51:39.039
Um, but is it a slippery slope?

00:51:39.199 --> 00:51:41.760
And like, yeah, I mean, you know, so easy.

00:51:42.079 --> 00:51:44.159
You just do a couple more parlays, why not?

00:51:44.400 --> 00:51:46.800
Yeah, and then you then you find yourself betting on every game.

00:51:46.880 --> 00:51:47.760
Like, who cares who wins?

00:51:47.840 --> 00:51:49.039
I just want my parlay to bet.

00:51:49.760 --> 00:51:55.199
Um, so I would say Mondays, because Monday night football when football's we're very big into watching the games.

00:51:55.280 --> 00:51:56.000
So same.

00:51:56.159 --> 00:51:56.320
Yeah.

00:51:56.559 --> 00:51:57.519
We are obsessed.

00:51:57.599 --> 00:52:03.360
And it's funny because uh we came, we've been filming our podcast the past like two or three Mondays.

00:52:03.599 --> 00:52:06.159
Kurt's like, yeah, I'm just like looking at his watch.

00:52:06.320 --> 00:52:06.960
You'll see in some of the clips.

00:52:07.599 --> 00:52:09.199
We have the lions, I'm a big Lions fan.

00:52:10.159 --> 00:52:14.159
With the Lions game on, I didn't want to be peeking, but I was like, what's the score?

00:52:14.239 --> 00:52:14.559
Yeah, yeah.

00:52:14.719 --> 00:52:16.079
Like, wrap it up.

00:52:16.400 --> 00:52:27.599
All right, and well, the last one was domestic or international travel, obviously, international travel for you guys, because it's just it seems also too right, that quality time you get to spend together, it's just really important.

00:52:27.679 --> 00:52:29.199
So I got one more rep if I would.

00:52:29.440 --> 00:52:29.920
Okay, go ahead.

00:52:30.719 --> 00:52:34.800
One place that you have on your list to travel to that you have not gone yet.

00:52:35.119 --> 00:52:37.039
For me, I would like to do Africa.

00:52:37.199 --> 00:52:38.880
Um, I really want to do a safari.

00:52:39.039 --> 00:52:40.800
He's he's not super stoked on that idea.

00:52:41.199 --> 00:52:45.840
Rommy and jump out of the I mean he would go, but yeah.

00:52:46.159 --> 00:52:46.559
Oh, okay.

00:52:46.639 --> 00:52:47.280
I see what you're saying.

00:52:47.920 --> 00:52:50.000
I see you're like, great, one desert to another desert.

00:52:50.079 --> 00:52:50.800
Okay, yeah.

00:52:51.679 --> 00:52:55.519
Uh I mean, I know I just said I like tropical, but like the first thing that comes to mind is like Croatia.

00:52:55.599 --> 00:52:57.039
We talk a lot about that.

00:52:58.159 --> 00:52:59.440
We really want to do Croatia.

00:52:59.679 --> 00:52:59.840
Yeah.

00:53:00.719 --> 00:53:02.639
No, what someone just said that to me not too long ago.

00:53:02.719 --> 00:53:05.280
They said Croatia, and I looked at them like that really out of all things.

00:53:05.599 --> 00:53:06.159
Game of Thrones.

00:53:06.559 --> 00:53:07.519
Game of Thrones.

00:53:08.000 --> 00:53:08.639
All right, yeah.

00:53:08.960 --> 00:53:09.280
There it is.

00:53:09.519 --> 00:53:10.079
There it goes.

00:53:10.239 --> 00:53:10.960
That's what it is.

00:53:11.119 --> 00:53:11.760
Yeah, I love it.

00:53:12.079 --> 00:53:12.239
Love it.

00:53:12.480 --> 00:53:12.800
All of them.

00:53:12.960 --> 00:53:13.119
All right.

00:53:13.199 --> 00:53:14.400
Do you have any more rapid fire questions?

00:53:14.639 --> 00:53:15.119
No, I'm great.

00:53:15.199 --> 00:53:24.719
These there's so much, so much value, though, and so many great takeaways, especially for the couples, the married spouses that are trying to figure out either business themselves or business together.

00:53:24.880 --> 00:53:25.760
A lot of great insights.

00:53:26.559 --> 00:53:26.880
Yes.

00:53:27.119 --> 00:53:29.519
Thank you so much, Jen and Dallas, for being here.

00:53:29.679 --> 00:53:30.960
We truly appreciate it.

00:53:31.199 --> 00:53:35.280
A Coupley Fit fam, if you are following us on social media, make sure you are.

00:53:35.360 --> 00:53:38.960
It's at Coupley Fit C O U P L E Y F I T.

00:53:39.360 --> 00:53:42.960
If you're seeing us on YouTube, please like and subscribe.

00:53:43.199 --> 00:53:47.440
And as always, keep growing, glowing, and feeling better together.

00:53:48.320 --> 00:53:48.639
Bye.