Time Promotes or Exposes: What Are You Building Together?
Kurt and Deanna Mangum II, founders of CoupleyFit in Phoenix, have built a wellness brand centered on “generational health.” Instead of focusing only on individual results, they teach families how to pass down healthy habits as intentionally as wealth.
From Pretty Fit to CoupleyFit
The business began organically in 2016 after their marriage. Deanna first launched a women-focused program called Pretty Fit. When Kurt joined, they expanded to a broader audience. While Kurt worked at his family’s café at Phoenix Sky Harbor airport and prepared for football opportunities, Deanna managed his nutrition and documented their progress on social media. Followers began asking for help, and CoupleyFit was born.
Transforming One Client, Transforming a Family
Their first client lost 80 pounds in one year. More striking was how her sons became involved, encouraging her to hike, try new foods, and stay active. This showed Kurt and Deanna that helping one adult could shift an entire family’s health habits.
“Passing Down Health” Instead of Only Wealth
Deanna puts it simply: “People always think of generational wealth, but I can’t spend my wealth if I don’t have my health.” Their mission reframes wellness as an inheritance that benefits future generations.
The SWAN Method: Sleep, Water, Activity, Nutrition
Their framework simplifies wellness into four actionable areas: Sleep, Water, Activity, and Nutrition. By making one SWAN change at a time, clients achieve sustainable improvements. This approach has earned CoupleyFit more than 50 million social media views and partnerships with brands such as Walmart and major hotels.
Medical Insights on Weight Loss
Kurt shares his own experience with weight challenges and medications like GLP-1s, including Ozempic. He highlights the need to combine medical interventions with consistent habits for lasting results.
Clearing Up Weight Loss Misconceptions
They educate clients about surgical options. Tummy tucks typically remove only 3-5 pounds, not 20 or more as many expect. Bariatric surgeries fail in about one-third of cases when habits don’t change. This reinforces their holistic approach.
Resistance Training to Protect Muscle
Kurt and Deanna advise resistance training to prevent muscle loss during weight reduction. They recommend resistance bands over traditional weights for maintaining muscle mass and bone health. Even 15-20 minutes of daily resistance training can create significant benefits.
A Whole-Person Approach to Wellness
CoupleyFit addresses mental, emotional, and spiritual health alongside physical wellness. This differentiates them from programs that focus only on appearance and helps families build lasting habits.
Looking Ahead
As Kurt and Deanna consider expanding their own family, their commitment to generational health continues to grow. Their work shows that health can be the most valuable inheritance families leave for the next generation.
